A successful e-commerce enterprise should first make the internal operation of the enterprise electronic and informational. Enterprises use the Internet to develop their own informatization and build an informatization model that adapts to future development.
Overview of e-commerce and enterprise informatization
What is e-commerce?
E-commerce is a business activity conducted on the computer network platform according to certain standards. When an enterprise directly connects its main business with its employees, customers, suppliers and partners through intranet, extranet and internet, all kinds of activities that occur in it are e-commerce.
What is enterprise informatization?
Enterprise informatization refers to the application of advanced computer network technology, integrating the existing production, operation, design, manufacturing and management of enterprises, and providing accurate and effective data information for the "three-layer decision-making system" (tactical layer, strategic layer and decision-making layer) of enterprises in time to respond to the demand quickly. Its essence is to strengthen the "core competitiveness" of enterprises.
Relationship between e-commerce and enterprise informatization
E-commerce is closely related to enterprise informatization. Enterprise informatization is the basis of e-commerce; E-commerce is the historical product of enterprise informatization. The process of enterprise informatization gave birth to e-commerce and promoted its development. The development of e-commerce has promoted the in-depth development of enterprise informatization. Without enterprise informatization, it is impossible for society to have a strong pursuit of e-commerce, and people can only feel the great significance of enterprise informatization when they are in e-commerce.
In the network information society, e-commerce has laid the source and foothold for enterprises to survive in the fierce competition with its remarkable information advantages. These information advantages mainly depend on the informatization level of enterprises, and at the same time restrict their market competitiveness, which determines the creation and play of e-commerce information advantages. Therefore, the automation, informatization and e-commerce activities of modern enterprises must be completely integrated.
The urgency of developing e-commerce in enterprises
E-commerce can help enterprises solve many problems and provide more opportunities. Therefore, enterprises have the internal motivation to develop e-commerce, which can be summarized as follows:
Market change factors
The formation of the global market. Under the background of global economic integration, the global market is gradually taking shape. Enterprises are facing more and more competitive pressure from their peers at home and abroad.
Due to the changing needs of producers, suppliers have formed a supply chain. With the continuous development of modern economy, manufacturers put forward higher requirements for products provided by suppliers. Manufacturers require suppliers to provide highly integrated products to reduce transaction costs and improve efficiency. These reasons force suppliers to unite closely and form a supply chain, which puts forward higher requirements for information exchange between enterprises.
Factors of improving enterprise management.
Information technology is not only used for business communication between enterprises, but also the informatization pace of internal management and production process control of enterprises is accelerating. The application of information technology such as network technology and system integration technology makes the internal information exchange channels of enterprises smoother and more coordinated.
Requirements for improving service quality by using e-commerce. Due to the improvement of market transparency under the condition of e-commerce, the new products developed have lower prices and lower services to maintain market competitiveness. For suppliers, they feel it is necessary to provide faster and better information services than subscribers. At the same time, the development of e-commerce can also improve the after-sales service quality of manufacturers.
In today's society, information has gradually become an important commodity for trading, such as a database containing historical information of products, and information has become an asset of enterprises. More enterprises use available internal information to make business decisions.
Enterprises can use the network to win more customers. For example, through bulletin board system, homepage and other business information systems.
Government policies and regulations
According to the requirements of national policies and regulations, enterprises should submit more and more reports to relevant government departments such as finance department, tax department and environmental protection department to disclose relevant information. Under this pressure, enterprises urgently need electronic information processing and exchange to improve efficiency and save human resources.
Factors of the gradual maturity of e-commerce market
The competition among merchants providing information and remote communication services is more intense, which will prompt merchants to provide more and newer e-commerce products and effective services.
From the above four important factors that constitute the driving force of enterprise e-commerce, it is a very urgent task for enterprises to develop e-commerce. Only by accelerating the development of e-commerce can enterprises gain new and greater impetus.
Realization of enterprise information construction
Characteristics of enterprise informatization construction
Enterprise informatization construction involves the management system of the whole enterprise and cannot be represented by the informatization of local modules. It needs the help of various social forces, especially the power of professional information consulting companies to build together. Enterprise informatization construction is not so much a technological change as a reform of enterprise management. That is, using advanced tools (informatization) to rationally integrate the management of enterprises and enhance their core competitiveness. With the development of management concept and information technology, the concept of enterprise informatization construction is constantly developing and changing, spiraling up, which is a process of "sublation".
The process of enterprise informatization construction
First of all, after determining the information construction project, before detailed demand analysis, we add an implementation step, that is, the training method of "simulating online operation", to intuitively understand the whole picture of enterprise information construction. Secondly, the idea of project management is introduced in the process of informatization implementation to ensure the implementation effect of informatization projects from three aspects: time, cost and quality. Finally, after the completion of the informatization project, the relevant operation guarantee system is established to ensure the achievements of the informatization project construction from the system, and at the same time, the preliminary research work is done for the new demand, so as to prepare for the next stage of informatization construction and realize the sustained, healthy and orderly development of the whole informatization.
Enterprise informatization is a rather arduous and complicated system engineering. For enterprises that have completed the choice of informatization strategy, it is imperative to grasp and solve some regular, universal and strategic problems in the process of informatization planning and construction with the help of the knowledge, experience and strength of external neutral third-party informatization consulting institutions in tactical strategy, so as to ensure the smooth progress and ultimate success of their informatization construction.
Enterprise informatization in e-commerce environment
Accumulation of competitive strategic advantages of enterprises
As a competitive strategy, e-commerce should focus on the following five aspects to strengthen and accumulate advantages:
Consolidate the existing competitive advantage. Enterprises should have a deeper understanding of the requirements and potential needs of existing customers, so that the marketing strategies and plans formulated by enterprises are targeted and scientific, easy to implement and control, and successfully complete marketing objectives.
Strengthen communication with customers. According to a large number of actual and potential customer data stored in the enterprise network database, it is determined to provide customers with specific products and services to better meet customer needs. At the same time, with the help of network database, we can also analyze and investigate the satisfaction and purchase of products currently sold, find and solve problems in time, and ensure customer satisfaction.
Set up obstacles for intruders. Although the use of information technology reduces the cost day by day, it is a long-term systematic project to establish an effective and perfect e-commerce system, which requires a lot of manpower, material resources and financial resources. Therefore, once an enterprise implements an effective e-commerce system, it is difficult for competitors to enter the company's target market.
Improve the ability of new product development and service. At present, many large companies have begun to implement e-commerce, and the market scale of their database products and services is also growing. On the one hand, it meets the needs of customers at different levels, on the other hand, the company has also obtained a lot of new information about new products in the market.
Stabilize the relationship with suppliers. Take Wal-Mart, a large American retailer, for example. Its e-commerce system allows the company to make a product replenishment and purchase plan according to the sales situation of retail stores, and then send the purchase plan to the supplier immediately through the network, and the supplier will deliver the goods to the designated retail stores in time. With the increasingly fierce competition in the retail industry, Wal-Mart relies on its stable and coordinated relationship with suppliers to minimize its inventory costs.
Enterprise organizational structure reform
Under the condition of e-commerce, the traditional boundaries between enterprise organizational units will be broken, the production organizational forms will be reorganized, and a working group will be established to serve customers directly. E-commerce mode will change the information transmission mode of enterprises from one-way "one-to-many mode" to two-way "many-to-many mode" A notable feature is the change from centralized system to decentralized system. Due to the implementation of e-commerce, the business activities of enterprises have broken the limitation of time and space, and a brand-new enterprise organization form-virtual enterprise has emerged.
Enterprise management network
E-commerce replaces the traditional paper media with digital networks and equipment, thus bringing a new trade service model. This mode breaks through the traditional one-way logistics operation mode and realizes a brand-new operation mode based on logistics, with information flow as the core and business flow as the main body. The most significant influence of e-commerce on enterprise marketing management is the change of sales channels and promotion strategies. In the past, the way of wholesale and retail will be replaced by the internet, people will buy directly from the internet, and traditional personnel sales will lose most of the market. Managers' choice and positioning of the target market will depend more on the information on the Internet and the full use of the network. Enterprises can realize electronic payment, fund settlement, transfer and credit through online banking system.
Enterprise informatization in e-commerce environment
Although e-commerce has broad prospects, like any new thing, it is always accompanied by opportunities and challenges. In the current domestic environment, there are also some practical problems that need to be solved urgently in the development of e-commerce.
The network infrastructure construction is not perfect. Telecom market is the basic environment of e-commerce. The non-opening of the telecom market leads to the confusion of network resource management, high service cost and limited network bandwidth.
The network regulations came out late. An online survey on the application prospect of e-commerce shows that many people are reluctant to shop online, fearing that credit card information will be lost due to hacker attacks. Enterprises are more worried about the security of information in the transmission process, the disclosure of business secrets and commercial fraud on the network. Therefore, it is urgent to formulate corresponding laws and regulations to ensure the security of its transactions.
Credit consumption is underdeveloped and the process of electronic money is slow. Electronic payment is a prerequisite for the development of e-commerce, and there is almost no gap in developing a safe and reliable payment system suitable for e-commerce in China. Traditionally, consumers' rejection of credit consumption, distrust of "buying cattle across the mountain" and the conservative attitude of the national financial system to online remote settlement will make this problem more acute and prominent.
Commodity distribution is difficult. So far, there are no professional distribution enterprises in many cities, and the huge cost and time delay of long-distance transportation or mailing of a single commodity are enough to discourage consumers from e-commerce.
The construction of enterprise internal management information system needs to be strengthened. If an enterprise wants to realize e-commerce, it is necessary to realize the unified management and enjoyment of enterprise information resources, connect trading partners with enterprises, and establish a rapid response system and a "zero inventory" supply chain system, which is the basis of e-commerce application.
Network tax problem. The second ministerial conference of the World Trade Organization decided not to impose tariffs on Internet trade before the next ministerial conference. It is uncertain whether and when the WTO will reach a final agreement on the tariff issue of e-commerce. However, with the rapid increase of online transactions, this problem must be paid enough attention.
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There are many papers on e-commerce on the above-mentioned websites. You can go and have a look. It is still very helpful for you to write your thesis.
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