In recent years, the cosmetics market in China has developed rapidly, and many international brands and domestic brands have seized the market. Foreign brands gain a kind of consumer recognition by virtue of their innate advantages, while domestic brands have to slowly start to gain word of mouth. Among many brands, the main brand of membrane family is facial mask. The slogan and emphasis of each mask are different, but it brings more quality experience to consumers.
Previously, after the appearance of a bionic mask of dolphin skin from a film family, many netizens were concerned about the situation of dolphins in the video. The heat has risen, and businesses have responded to this matter through social media platforms.
Netizens questioned the safety of dolphins. Nowadays, many skin care products use various elements to continuously improve the skin care experience of skin care products. However, some merchants choose to use animals as propaganda points when formulating brand-new propaganda slogans, such as the dolphin skin bio-prevention mask of the film house. The content in the advertisement caused a heated discussion on the Internet. The main reason is that dolphins are used in advertisements, which make unhealthy sounds.
After seeing the content of the advertisement, netizens immediately expressed their views in the comment area. Some netizens think that businesses should not use animals as propaganda points. Without buying and selling, there will be no harm. Another part of netizens think that the bionic mask does not refer to the real dolphin skin, but the promotional video of the merchant is really easy to cause controversy and doubt.
Generally speaking, many brands are overturned because of the advertising content. Whenever a brand is overturned because of improper advertising content or slogan, many consumers think that relevant businesses will learn from it. The result is unexpected, and there are still some controversies in the advertisements of some businesses. Although apologies and statements afterwards can save some word-of-mouth and positive images, some consumers are still disappointed with the brand.
Summary at the end of class 800 words 1
Looking back on this month, we have gained a lot and learned a lot!
Firs