Starbucks, the largest coffee chain in the world, has its own raw material procurement system. Coffee beans have their own independent brands, and Starbucks deals in all kinds of common coffee beans. Most of Starbucks' raw materials are imported, not for sale.

Starbucks sells coffee beans mainly from three coffee growing areas: Latin America, Africa/Arabia and Asia/Pacific.

Extended data

The characteristics and connotation of Starbucks coffee;

1, Starbucks' strong aroma of black coffee permeates the lives of people of all colors all over the world, but there is only one version of its management, which is copied from the North American continent and applicable everywhere. With the consistent management, quality and taste in the world, Starbucks' success story does not begin with every cup of coffee with the same taste, but with the coffee beans still growing.

2. Coffee evaluation experts should evaluate more than 6,543,800 cups of coffee every year to ensure the quality, select coffee beans by cup evaluation method, and then determine the accurate roasting degree, so that the unique taste of each cup of coffee can be completely released. Starbucks slogan is: Give full play to the taste of every cup of coffee. The last step is to sell steaming coffee to customers together with the standard service model.

3. In Starbucks' view, people's detention space is divided into families, offices and other places. McDonald's strives to create a home atmosphere, and strives to maintain a lasting ambiguous relationship with people's first space, making coffee a life experience and making coffee drinkers feel fashion and culture.

References:

Baidu encyclopedia-Starbucks coffee