Of course, this does not mean that Weibo's marketing has no future, but at present, Weibo's marketing methods have yet to be explored. On this bubble Weibo marketing train that I don't know where to go, we must improve the quality of Weibo fans, let them interact and make them real, so as to make a profit. Weibo's marketing is indeed worthy of in-depth study. The webmaster should not only know SEO, but also know Weibo optimization.
So how to do Weibo optimization?
1. Weibo optimizes the selection of popular keywords.
When Weibo does keyword optimization, try to start with keywords or keyword groups, try to use popular keywords and terms that are easy to be searched by search engines, and increase the crawling rate of search engines. However, these contents are also related to the content you promote, and your audience should be considered. If you blindly optimize for the sake of optimization, it will not be worth the loss. For example: network marketing.
2. Weibo's name is easy to remember.
Choosing the name of Weibo is as simple and easy to remember as choosing the name of the website. Let Weibo's screen name be your endorsement, and others can quickly record your Weibo name when they see it. The name of Weibo you choose should represent the website you promote. For example, if the author wants to promote the webmaster encyclopedia, then the name is this, and it is impossible to choose other nouns that have nothing to do with the promotion content.
3. Weibo's key choice should be appropriate.
For SEO, Weibo's information is very important. The search engine will incorporate Weibo's information into the search results, and its indexing algorithm will also select information as the title according to Weibo's content. At this time, the keyword selection of these contents is also very important. You need to know what keywords to do. Only by finding the key words can Weibo's SEO be done better.
4. The URL address of Weibo should be concise and clear.
With the name of Weibo, the URL address of Weibo becomes particularly important. Why? After all, you have to visit your Weibo through the URL address, which will affect the search results of search engines. In view of the restrictions on hyperlinks in the forum, I won't say much.
5. Key words should be filled in Weibo's personal data.
There are profiles and options in Weibo, and these profiles will also be indexed by search engines. In the brief introduction, you should explain yourself at the same time and choose the right time to fill in the keywords that need to be optimized, so as to improve the chances of search engine crawling. The content of personal profile has a good correlation with Weibo, which can not only improve the search engine crawling, but also won't make your audience bored. For example, if you are the editor-in-chief or operation specialist of a website, you'd better not put your position in Weibo's name. If you lightly add your position to the information, and then make a little effort to improve the popularity of marketing in Weibo, then your career is attractive to anyone.