I. Introduction

Brand Tracing is a documentary program of large brand enterprises in CCTV. The program goes deep into enterprises in the way of real-life shooting, records and publicizes China enterprises with the tracing of national brands as the main line, shows the development process of enterprises, and strives for perfect product feelings and rich brand stories.

2021165438+1On October 23rd, the opening ceremony of CCTV's "Brand Tracing" column was held in Zhejiang Xinhui Hardware Technology Co., Ltd. in Jinlan Innovation City.

Second, the broadcasting platform.

Iqiyi is a high-quality video entertainment service provider in China. 2065 438+ was officially launched on April 22, 2000. Adhering to the brand slogan of "Enjoy Quality", it actively promotes all-round innovation in products, technologies, contents and marketing, provides users with rich, high-definition and smooth professional video experience, and strives to make people get more and better videos equally and conveniently.

Iqiyi has successfully built a video business ecosystem connecting people and services, including e-commerce, games, movie tickets and other businesses, leading the diversified development of video website business models.

Iqiyi's brand tonality of quality, youth and fashion is deeply rooted in people's hearts and attracts a large number of young users around the world. Iqiyi has built a rich and genuine video content library covering more than ten types such as movies, TV series, variety shows and animation, and through the continuous promotion of the strategy of "making products by iQiyi", "pure online content" has entered a truly all-category and high-quality era.

At the same time, as a video website with a large number of paying users, iQiyi advocates the VIP membership concept of "luxury neologism", advocates people's pursuit of high-quality life details, and insists on providing VIP members with exclusive boutique content, the ultimate audio-visual experience and unique offline membership services.