At present, the official account name of WeChat on the market is almost the same as the name of the applicant (company), and some names consistent with the products to be promoted are used as the official account name of WeChat. This is more conducive to the promotion of micro-signals and products, and such a name is much shorter than the full name of the company and easier to remember.
Platform authentication
The official WeChat account is mainly for celebrities, governments, media, enterprises and other institutions to carry out cooperation and promotion business. Here, we can promote the brand to hundreds of millions of WeChat users through WeChat channels, reduce publicity costs, improve brand awareness and create a more influential brand image. The slogan of WeChat official account is "No matter how small an individual is, he also has his own brand", which is enough to see its role.
WeChat official account authentication
WeChat authentication, also known as WeChat official account authentication. You can promote your official WeChat account QR code through Weibo, websites and other channels to gain more subscribers and expand your influence.
2065438+0313129 October, wechat upgraded the public platform, and the upgraded service number can apply for wechat authentication. After the submitted data has passed the examination, it can obtain the certification mark, and at the same time it can open the advanced interface authority. Subscription number can still apply for Weibo certification.
The latest official WeChat account is authenticated in 300 yuan/time. Please note that this certification every time in 300 yuan. If the application for 300 yuan is not passed and there is no refund, you will continue to spend money on certification (so remind the institutions that need certification to submit the required materials and all kinds of information correctly). If it is valid for one year, fees will continue to be charged in the second year of the annual review.
On 20 14, 14124, the wechat team updated the wechat public platform certification. The specific content is that the WeChat public platform has opened the subscription number enterprise type certification, and the process is exactly the same as the service number. All successfully authenticated accounts (including those authenticated by WeChat and those authenticated by Weibo) can automatically get customized menus. Weibo authentication portal for enterprise organization type has been closed, and WeChat authentication does not support personal authentication.
Certified WeChat public platform has added 9 development interfaces. Through these interfaces, the public platforms of enterprises, media and institutions can develop more WeChat applications and create a stronger WeChat public platform.
The official account of WeChat is used.
Wechat WeChat official account is widely used by governments, media, enterprises and celebrities. Have started to establish an independent WeChat WeChat official account platform. Carry out publicity and marketing cultural activities, such as individual enterprises on it.
You can bind a private micro-signal in the settings, send messages by using the official WeChat account assistant, and check the message sending status at any time. Using WeChat official account platform to carry out self-media activities is simply one-to-many self-media activities. For example, merchants display their micro-official website, micro-member, micro-push, micro-payment and micro-activities through the WeChat member cloud marketing system based on the docking of WeChat public platform, forming a mainstream online and offline WeChat interactive marketing method.