1. Mental identity (MI) is the establishment of a unique business philosophy of an enterprise, the overall planning and definition of current and future business objectives, business philosophy, marketing methods and marketing forms, and it belongs to the ideological category of corporate culture.
Main contents: enterprise spirit, enterprise values, enterprise creed, business purpose, business policy, market positioning, industrial composition, organizational system, social responsibility and development planning, etc.
2. Code of Conduct (BI) is a dynamic identification form based on the actual business philosophy and the criteria for creating corporate culture, which is formed by unified planning of enterprise operation modes.
Main contents: Based on business philosophy, internally, it is to establish a sound organizational system, management norms, employee education, behavior norms and welfare systems; Externally, it is to explore market research and product development, convey the enterprise concept through social welfare cultural activities, public relations and marketing activities, and thus obtain the form of public recognition of the enterprise.
3. Visual design (VI) In CIS design system, visual identification design (VI) is the most external, direct and infectious part, which includes basic element design and application element design.
Basic element design: enterprise name, enterprise logo, enterprise standard word, standard color, symbol pattern, combined application and enterprise slogan, enterprise mascot and special font.
Design of application elements: including various visual identification elements, such as envelopes, stationery, notes, business cards, badges, work permits, invitations, folders, letters of introduction, bills, memos, information kits, official document forms, etc. Office supplies; Enterprise external building environment, etc. Enterprise internal building environment, etc. ; Transportation, etc. ; All kinds of tooling, clothing and accessories. All kinds of packaging, etc. ; Gifts, etc. . . .