2.5 years ago, there was a fruit shop at the east gate of the residential area. Weibo and WeChat placed orders online, and more than 99% of the goods were delivered to the whole city. There used to be six trams carrying goods. Later, two fruit fair-price supermarkets were opened in the west gate of the community. A year later, the fruit shop returned to the store and went to a residential area for online distribution. I haven't seen you since.
Three years ago, a fruit research institute invested in a chain fruit shop in Baiguoyuan. The store is very big, full of fruits, and the price is quite high. After I got the membership points, I remembered that I haven't been there since I bought the card several times, and gradually the number of stores was reduced by half. Now I'm half dead.
Last year, two fruit supermarkets were opened in Dongmen, with large storefronts, all-day specials and frequent fruit supply. Later, the fruits in the nearby supermarket began to be discounted, and it is common to buy particularly cheap fruits. Later, I went to a big supermarket and used to buy food. The price of fruit was ok, so I bought it together. This fruit shop was transferred last month.
This year, another fruit shop opened in the community, which can be tasted and the price is special. Occasionally, when watermelons were cheap, I bought a box of grapes and never went there again. It seems to be closed recently.
6. 10 years later, the fruit shops in the community were still those ordinary supermarkets. Fruits are on sale, and vegetables are on sale. Everyone buys food after work, and when the prices are not much different, they buy fruit together. Fruit doesn't make money, others make money, and people flow a lot, shopping frequently, and habits are not easy to change.
7. There is also a little brother, who started riding three rounds to sell goods last year. He sells watermelons, cherries, strawberries and yams. He took the car slowly in the morning and basically sold it out after work in the afternoon. The color of the fruit is good, and the price is clearly marked. He can try it at any time. Big brother and big sister call it sweet. If you buy more, you can deliver it to your door. The cost is low, the selection changes with the season, there is no inventory, and the profit is good.
8. We also made a small program of community group buying, developed community group buying and tried to develop several communities. We got two Jin of eggs and watermelons for free, and we will soon be able to enter the group of 100 people. However, it was later found that the people who joined were very picky and cheap, and few other products were bought back. Distribution in several communities is ok, and distribution, cold chain management, after-sales service and diversified procurement are all challenging.
9. To sum up, although fruit is a daily consumer product, there is relatively more competition and the situation of low price parity will not last long. It is difficult to form a sustainable buying habit, and it is also difficult to compete with comprehensive fresh supermarkets, not to mention the low price and throttling of hawkers, especially the high store rent and high labor. It is not recommended to open a simple fruit shop, which is not very competitive and close to small programs. However, we can join large and mature community group buying platforms, such as rookie station, Tmall supermarket, Shengxing Youxuan and other mature supply chains to reduce operational risks. The best suggestion is to build a commercial store directly, the rent is not high, but the accommodation room on the first floor of the community is transformed into a fresh supermarket, which can put and send express delivery. At the same time, he also serves as the person in charge of group buying in several communities, providing distribution points and communities. The whole building is your long-term user, so it's ok to make a small profit. Of course, if you want to have more than 65,438+10,000, you might as well invest in opening an online shop in Pinduoduo or Jingxi and Taoxiaopu. Not much investment. Choose a product, one person can do it, and the profit is great.
10, if you want to be a city-wide business, you need to innovate the business model. You can find a sub-group of people, such as making fruit platters and sending them to hotel western restaurants, specializing in fruit supply business, and sending fruits to Buddha on the fifteenth day of the first lunar month. You can also make a confession at the base, such as selling lemons. 99 yuan lemon for a year, fruit does not make money. Members earn processing fees and land customization fees. So you need to think about it. Where does the traffic come from? Make money by front-end free back-end? Or gift value-added service? Or use members to lock customers? Do you want to be an online store or invest in renting a house to be a physical store? You need to think from the user's buying habits, compare with the competition in the same industry, operate from reducing costs and increasing efficiency, and then make a careful decision.