Be sure to adopt it after reading it, thank you! "Delicious" (Nestle coffee), the modal particle "le" naturally expresses the good taste of coffee. "Come and wash your face" (Xue Jia aloe facial cleanser). In the advertisement, a beautiful little girl chatted with her friends excitedly and called on everyone to wash their faces with Xue Jia, which was very lively. "Will you still send me crystal love jelly tomorrow?" (Crystal love jelly), the use of the interrogative modal particle "horse" makes the advertising language full of a kind of cordial and romantic feeling, gives people a kind of human beauty and leaves a deep impression on the audience. In addition, there are many advertisements that use modal particles, such as "How are you, Stomach" (Starshu Stomach Medicine), "Do you know the taste of clearing your mouth" (Qingzui Buccal Tablet) and "It really won't get wet" (Band-Aid waterproof Band-Aid). Metaphor: "add a cleansing cream, like a mother's hand, as gentle as ever" (add a cleansing cream), and use a mother's hand as a metaphor for skin cream, which makes people feel warm and friendly. Telephone is Your Expressway (Bell Telephone) compares Bell Telephone to Expressway, which vividly shows that Bell Telephone is a modern communication tool with fast and convenient performance. The Bridge between Dream and Reality (an advertising company) skillfully expresses the service characteristics of the advertising company in a metaphorical way.

Exaggeration: "The internet speed here is very fast, please fasten your seat belt" (in an Internet cafe). In order to reflect the fast network speed, the seemingly unrelated "seat belts" are linked to express the advantages of Internet cafes more vividly and exaggeratedly, which can also leave a deep impression on consumers. "From February 23rd, 65438, the Atlantic Ocean will be shortened by 20%" (Al Israel Airlines). Who can shorten the Atlantic Ocean by 20%? This exaggeration is to emphasize that people will travel faster and more conveniently after the opening of airlines. "Twenty this year, eighteen next year" (Belle Beauty Soap), who can make time to go back? The statement is obviously unreasonable, but it is novel and vivid to illustrate the beauty effect of soap.

Personification: "She works and you rest" (Kaige automatic washing machine), which compares the washing machine to "she", humanizes the originally lifeless goods, gives people a kind feeling and is easy for consumers to accept. "Don't step on it, I'm afraid of pain" (lawn public service advertisement), which compares grass to a person with perceptual ability, is full of strong emotional color, which makes people feel pity and realizes the advertising effect.