Seize the mental cognition of the category of "black technology" with the application of the cutting-edge technology of autonomous driving.
In the surge of new technologies such as intelligence and networking, new cars with universal labels of black technology such as "intelligence" and "technology" emerge one after another. How to stand out from the chaos and truly become the representative of the "black technology" category in the eyes of users? To provide users with a one-step black technology application experience, so that users can truly feel the pleasant changes brought by black technology to travel life, and then successfully grasp consumers' mental cognition of "black technology". Relying on the advantages of the two leading platforms of Great Wall Motor's lemon and coffee intelligence, Haval Beast is at the forefront of the same level in the application of black technology at the three levels of "wisdom", "zhilian" and "intelligent driving" to achieve the purpose of seizing the mental cognition of black technology categories.
Haval God beast is equipped with 17 radar and 9 cameras, and the number and quality of sensing elements are superior to those of the same class, thus building a super-redundant intelligent nervous system, which is easier to "see six roads at a glance" and more intelligent to deal with complex road conditions such as "ghost probes" than the same class. On "Zhilian", Haval God beast provides three biometric functions of intelligent human-vehicle interaction: face recognition, voice control and gesture control, which adds a feeling of "However, I feel the harmonious heartbeat of the sacred unicorn" between the user and the car. In the aspect of "intelligent driving", compared with the mainstream ACC adaptive cruise in the market, Haval God beast's HWA high-speed driving assistance has added more cutting-edge intelligent driving functions such as intelligent lane change, intelligent comfortable cornering and so on, allowing users to truly experience the driving pleasure brought by black technology. What's more worth mentioning is that Haval Beast's automatic tracking and reversing function allows car owners to return safely without doing it themselves after straying into narrow roads, which is called "magic skill" in walking the streets. In addition, Haval Beast is also equipped with a multi-scene automatic parking function, which can be easily parked through voice commands or mobile apps, making users feel like they are in a sci-fi blockbuster and touch the future travel.
Create a quasi-B-class car to enjoy the value, and build a "black technology" category barrier with the help of market popularization.
Grasping consumers' mental cognition is only the first step to make the black technology category bigger and stronger. Only by accelerating market popularization and having a huge user base can we truly become the representative of the black technology category. Haval brand has been committed to the innovation and development of SUV in China for many years, with the cumulative sales exceeding 7 million, becoming a veritable global leader of SUV in China, which is just such a successful road. Continuing the road to success of Haval brand, Beast has opened the road to the market popularization of new black technology categories, that is, it has been built by leaps and bounds at the standard price of 200,000 +B-class cars, providing users with all-round distinguished enjoyment of high-end texture, including leading black technology applications, thus further enhancing its attention in the market, expanding its popularity in the market, truly stabilizing the image of the representatives of new black technology categories, and laying the foundation for gradually growing into the leaders of new black technology categories.
Haval Beast leapfrogging to build a B-class car with a bid price of 200,000+actually conforms to the current trend of consumption upgrading, that is, it satisfies consumers' pursuit of exquisite life and high-quality life. First of all, under the design language of "transcendental and sharp aesthetics", the appearance and interior are carefully created, which makes the beast stand out in the same class. For example, the penetrating headlights symbolizing the "dawn light" of the earth from the space perspective almost completely replaced the traditional mechanical button 12.3+ 14.6-inch hyperbolic galaxy screen and the 25-inch HUD technology at the same level, creating a full space. Secondly, in terms of body size and powertrain. The beast is also directly comparable to a B-class car. For example, the longest wheelbase of the same class that meets the standard of B-class car is 2800mm, which creates more spacious and comfortable driving space and more practical storage space for users; The zero-speed acceleration of the 2.0T model only needs 7 seconds of high performance, which is also better than many B-class cars.
Dual platforms are strongly empowered, and "multi-investment" promotes the brand upward.
Haval Beast can lead the same level in intelligent driving control and become the representative of the new category of black technology SUV, which fundamentally stems from Great Wall Motor's "over-investment" R&D strategy. The Great Wall Lemon and Coffee Intelligent platforms, which have bred beasts, have passed more than 6 million kilometers of road tests and 76 kinds of global road and extreme environmental tests, and gathered 18 kinds of global typical environmental application analysis to ensure the global reliable quality verified by super-long mileage, multi-environment and top standards.
Especially in the field of autonomous driving, the expert database of Great Wall Motor's "seven countries and ten places" globalization R&D center has accumulated tens of thousands of scenes, covering all road conditions such as "expressway trunk road-urban open road-urban expressway-up and down ramp-intersection". In addition, Great Wall Motor has built the country's first self-driving car test site with 5G network coverage and V2X high-speed loop test environment, and has become a national smart car and intelligent transportation (Beijing-Hebei) demonstration area. It is the development of Great Wall Motor's "excessive investment" that has contributed to the innovation of Haval Beast, created a new category of black technology SUV, and then pushed the Haval brand to a new height.
Conclusion:
In the current automobile market, the young people win the world. Haval God Beast created a black technology SUV favored by them in the way of "over-investment", and became a value-added fan of their purchase of quasi-B-class SUVs, which triggered a snap purchase during the pre-sale period. It is believed that after the official listing on June 18 this month, Harvard Beast will set off a new round of black technology SUV fashion, which will be widely sought after by the market with the noble enjoyment comparable to the high-end texture of B-class cars, thus gradually becoming the leader in the SUV market below 200,000, building a strong competitive barrier in the new category of black technology and solidly boosting the Harvard brand.