What is Nike's corporate mission?

Every successful enterprise or institution in the world has an unshakable mission. Nike's sacred mission is to "bring inspiration and creativity to every athlete in the world." As long as you have a body, you are an athlete. It is this mission that led Nike to be founded in 1964 (then named BlueRibbonSports), and it has been breaking through innovation for 42 years, reaching the leading sporting goods company with annual profit exceeding10/0/400 million dollars.

Bring inspiration and innovation to every athlete in the world. * If you have a figure, you are an athlete.

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