In recent years, China Industrial and Commercial Bank of China Beijing Branch has actively practiced the social responsibility of big banks, inherited the fine tradition of ICBC serving the people's army as "red finance", always adhered to the business philosophy of "no small matter in the army", put the service guarantee of the army first, always adhered to the principle of "safety, accuracy, timeliness, efficiency and confidentiality", and continuously strengthened the service input to military customers by relying on the advantages of systems and outlets. Focusing on the development, construction and training guarantee of troops stationed in Beijing, we will give full support in IT system construction, emergency fund support, exclusive channel construction of outlets, and personal financial services for military personnel, and explore and create an innovative service model of "military-banking integration" to provide all-round financial support for military customers.

It is understood that in order to meet the core financial service needs of military officers and soldiers and realize online and offline integrated services for all military officers and soldiers, ICBC launched the military-specific service brand "Joining the Army" with the service concept of "priority, high quality and preferential treatment" and the goal of "serving the army and doing whatever you want". The brand includes three categories of "exclusive military service, exclusive product configuration and exclusive wonderful activities" and ten specific service measures, involving online e-banking channels and offline outlets, covering many financial products such as deposit, investment, financing, insurance protection and settlement consumption, and is committed to providing simple, fast and all-weather exclusive services for military customers.

ICBC Beijing Branch has been adhering to the concept of "supporting, benefiting and worshiping the army", serving the troops and officers and men in Beijing wholeheartedly, and making every effort to build a military service system with more perfect system, richer channels and more diversified products by comprehensively upgrading military customer service. In recent years, ICBC Beijing Branch has concentrated high-quality resources, equipped with elite teams, and successively established 8 1 supporting the army as a benchmark network. The service diameter of outlets radiates to major military camps and family areas in various regions of Beijing. In the supporting military uniform benchmarking network, the military elements are designed and decorated in a unified way to enhance the sense of belonging of military customers; By enhancing the exclusive products and equipment of military personnel, it will bring tangible benefits to military personnel; By providing the service of "giving priority to military personnel according to law", it brings intimate convenience to military personnel.

ICBC Beijing Branch fully combines the characteristics of military customers around its outlets, and vigorously improves the exclusive service quality of military personnel. In terms of network services, the bank comprehensively sorts out the whole process service specifications of military customers from arrival to business handling to ensure that military customers can handle business quickly and well after arriving at the store. At the same time, ICBC Beijing Branch also brought excellent teachers into the barracks by means of "financial training into the barracks" and "financial services into the barracks", and promoted the risk prevention awareness of officers and soldiers and their families by popularizing financial management knowledge and explaining anti-fraud skills. Since 20 18, ICBC Beijing Branch has organized more than 350 military camp activities to provide one-stop comprehensive financial services to officers and men face to face.