In Japanese, it means a good product without a brand logo. Product categories are mainly daily necessities. Products pay attention to the concept of simplicity, conciseness, environmental protection and people-oriented, and there is no brand logo in packaging and product design. Products range from pencils, notebooks, food to basic kitchen utensils. Recently, it has also begun to enter housing construction, flower shops, coffee shops and other industrial categories.
MUJI has 200 stores in China and more than 100 stores in Japan.
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Company development history:
Muji was founded in Japan with the original intention of "no trademark, high quality". Although trying to dilute the brand awareness, the products produced according to the unified design concept all interpret the brand image of "Muji", and the natural, simple and simple lifestyle advocated by it is also highly praised by tasters.
From 65438 to 0980, the world economic growth fell into a downturn, and Japan also experienced a serious energy crisis. At that time, consumers not only demanded good quality of goods, but also hoped for preferential prices. In this case, the concept of "no brand goods" (from English) was born in Japan. At that time, Muuchi Masao founded "Muji" company and introduced the first batch of brand-free products to the market. The packaging of these products is simple, which reduces the cost and uses the slogan "value for money".
1983, MUJI opened its first flagship store in Castle Peak, Tokyo. Due to the great recognition of consumers, there are hundreds of specialty stores in Japan within a few years. 199 1 year, MUJI opened its first overseas store in London. Since then, it has successively entered France, Sweden, Italy, Norway, Ireland and other countries. In July 2005, its Shanghai store officially opened.
On July 24th, 20 15, the parent company of Japanese "MUJI" decided that after August 20th15, the prices of about 260 kinds of goods sold in China would be lowered by 20% on average. Although the China stock market has fluctuated recently and the economic slowdown is worrying, the performance of Good Product Plan in China is still good, and the operating income from March to May of 2005 increased by 90%.
Baidu Encyclopedia-Muji (Japanese Grocery Brand)