Nowadays, Arctic Ocean soda has become a must-have drink in street cold drinks shops and restaurants in Beijing. This drink that has accompanied Beijingers for many years has returned to the streets of Beijing.

When I was a child, there were several boxes of Arctic Ocean soda in cold drink food stores on the streets of Beijing. At that time, drinking a bottle of Arctic Ocean soda was like a holiday. Qi soda bottle has the familiar trademark of White Bear. The orange soda in the bottle is full of oranges. This is the biggest difference between Arctic Ocean soda and ordinary soda. The orange smell in soda is not made with essence, but with orange sauce. Soda is full of carbon dioxide. When the bottle cap is opened, there will be a "bang", and then bubbles will appear in the bottle. When drinking, the fragrance and sweetness of oranges float in your mouth. After drinking into the stomach, the gas in the stomach kept churning and upwelling, and then it burped. Take away the summer heat and it will be very cool immediately.

At that time, there were few freezers, and a large number of soda bottles were placed on large artificial ice cubes. So soda is always cold. The stall owner has been selling "iced soda". A bottle of soda is twenty-five cents. After drinking the bottle, the deposit will be refunded by 10 cents. However, few people could afford soda at that time.

In the 1980s of reform and opening-up, PepsiCo and Yili Food Factory made a joint venture to produce Arctic Ocean soda, and the brand of Arctic Ocean soda was also among the joint ventures. The original intention is to use brand advantages to expand the market. As a result, the joint venture company hid the Arctic Ocean brand and no longer produced Arctic Ocean soda. There are only two American brands, Fanta and mirinda, competing for orange juice soda in Beijing market.

Thanks to Yili Food Company for keeping the Arctic Ocean Shopping Mall. In recent years, the production line has been restarted and soda production in the Arctic Ocean has resumed. Twenty years later, we drank the Arctic Ocean soda.

From the disappearance of Arctic Ocean soda in the market to its return to the market, the experience and lessons here are worth summarizing and learning. The disappearance of many time-honored brands is related to the joint venture and abandonment of the market in that year. Today, Beijing puts forward the slogan of revitalizing national brands, hoping that more and more time-honored brands will regain their majestic posture, return to the market and go up a storey still higher.