Innovation is the eternal soul of who is a hero.
The first is the innovation of the program theme.
"Who's a Hero" didn't take the stunt of strange people as the main selling point of the program from the beginning. At the beginning of its establishment, the column paid attention to the karaoke culture with the most Hunan characteristics, attracting a large number of local comedians, but at the same time it also turned its attention to the Northeast Errenzhuan and the Xintianyou in northern Shaanxi, which are 108,000 miles away from Hunan. The column visited the folk stunts that are about to be lost and endangered in various places, but at the same time, we did not forget to play hip-hop and COSPLAY, the favorite fashions of young people. No matter what kind of theme, the director strives for originality and gives the audience a brand-new feeling. Finally, "Who is a Hero" fixed its eyes on the theme of "novelty", and constantly released, enlarged and innovated.
At present, China CCTV and seven provincial satellite TV stations are competing for similar resources, and the competition is extremely fierce. Who's a Hero can maintain high ratings and high attention, which is not unrelated to the continuous innovation of the theme.
Secondly, the content of the program is constantly innovating.
Beginning in March 2006, Hunan Satellite TV and Gillette Weifeng jointly created the Gillette Weifeng Heroes' Club, which lasted 1 12 days. This is the first cooperation between Hunan Satellite TV and internationally renowned brand Procter & Gamble. It is also the first activity of Hunan Satellite TV in 2006, and it is another new national entertainment festival created by Hunan Satellite TV. The slogan of this activity is "Who is the hero, I am the most imposing", and in the process of breaking through myself and pursuing Excellence, it shows the "heroic" temperament of the people!
Take the "Gillette Weifeng Heroes' Club" as an example, two places are particularly worth mentioning.
First, who is the hero? The original "roadshow" is a brand-new program form and operation mode. It is simple to operate but the effect is comparable to that of "super girl", showing unique temperament and characteristics.
Because this year, SARFT has strengthened strict restrictions on the establishment of competition areas for provincial satellite TV in other places, it is very troublesome to apply for approval. In order to ensure that the competition can be carried out as scheduled and Hunan Satellite TV can launch the first shot in 2006, Who is a Hero has a unique way, applying the concept of "road show" first used in commercial marketing to TV, and creating a new concept of "TV road show".
In March, the roadshows of "Gillette Weifeng Heroes' Club" in five major cities in China were rolled out one after another. For five consecutive weekends, in the most prosperous centers of Changsha, Chengdu, Wuhan, Nanjing and Shenyang, local citizens can see the busy figure of "Who is the Hero" column; I heard the laughter and exclamations caused by all kinds of strange skills. Not only was the scene hot, but the on-site registration was also very enthusiastic. Everywhere I went, it attracted great attention from local media and all walks of life. Every roadshow was reported by more than 20 media. Their reports have multiplied the voice of "Gillette Weifeng" and effectively enhanced the brand image of activities, columns and channels.
To this end, Shenyang Daily published an article entitled "Hunan Satellite TV's heroic show after Super Girl aims to tap folk stunts". In particular, the article mentioned that "Super Girl" let people know the new term "sea election", and the launch of "Gillette Weifeng Heroes Club" made people firmly remember the new term "road show".
2. In the evening party and final of "Gillette Weifeng Heroes' Club", "Who's the Hero" fought a beautiful innovation battle. It contributed to the first joint cooperation between Shaolin, Wudang and Emei.
At 7: 30 pm on June 1 1, 2006, the red flag fluttered on the screen of Hunan Satellite TV, and the swords and sticks of Shaolin, the dust of Wudang and the swordsmanship of Emei all showed the essence of martial arts. The strength of Shaolin, the softness of Wudang and the chivalry of Emei complement each other, which explains the grandeur and profound connotation of China Kung Fu. This is the first cooperation between the three sects in history. At that time, the swords and swords appeared on the stage, and the martial arts masters competed with each other, which surprised more than 500 spectators and performers at the scene. "Who is the Hero" and "Guillermo Weifeng Heroes' Club" evening and finals kicked off in the first joint performance of the magnificent three sects.
Some media commented that in the official historical documents, there has never been a record of cooperation between major sects in conquering military forces. Therefore, the large-scale opening ceremony of Shaolin, Wudang and Emei in the evening and final of Who's the Hero and the Hero Club of Gillette Weifeng is of great historical significance, marking the first cooperation among the three sects.