Lexus is a luxury car brand owned by Toyota Group, which was founded in 1 September 19891. The logo of Lexus car looks like an ellipse as a whole, and the letter L of Lexus is written in detail, and L is surrounded by an ellipse. The brand moral is that the ellipse represents the earth, indicating that Lexus cars are all over the world.

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Since 1999, Lexus brand 1 1 year has been the number one luxury car sales in the United States. In 2005, Lexus successfully entered the Japanese domestic market, and thus became a luxury car brand with sales all over the world.

Lexus initially took "passion for perfection" as its slogan in the United States, and later took "pursuit of perfection" as its marketing motto in countries and regions around the world. Until 20 13, its slogan was changed to "Amazing in Sports". 20 17 the Chinese definition of the new global brand image-"amazing experience" was officially announced.