1. Personal care products industry consists of oral care products, hair care products, personal cleaning products, cosmetics, paper towels, footwear care products and shaving products. 2. Household care products industry, including fabric cleaning products based on laundry soap and synthetic detergent, household cleaning products based on dishwashing liquid, floor cleaner, toilet cleaner, air freshener, insecticide, mosquito repellent and polishing agent. 3. Brand packaged food and beverage industry, consisting of health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, processed meat, vegetables and fruits, dairy products, bottled water and brand-name rice candy. Fourth, the tobacco and alcohol industry.
Question 2: What are FMCG products defined as including packaged food, personal hygiene products, tobacco and alcohol drinks? The reason why they are called fast is that they are first of all daily necessities, relying on consumers' repeated use and consumption, and realizing profits and value through large-scale market volume. Typical fast-moving consumer goods include daily necessities, food and beverage, tobacco and so on. OTC drugs can also be classified as OTC drugs.
Unique attributes:
① Short product turnover cycle; ② Short and wide market access; (3) The market is lively, outdoor billboards are set up in areas with high traffic and high grade to promote product image, and live demonstrations, promotions, discounts and promotions are carried out in the store; ④ Generally, it is the sales organization form of branch or agency system, and warehouses are set up in the areas under the jurisdiction of branches; ⑤ The focus of after-sales service is mainly reflected in quick feedback and effective handling of customer complaints. Compared with other types of consumer goods, FMCG has obvious differences in purchase decision and purchase process. FMCG is an impulse purchase, which makes an impromptu purchase decision and is insensitive to the suggestions of many people around. They depend on personal preference, and similar products do not need to be compared. Product appearance/packaging, advertising and promotion, price and point of sale play an important role in sales. Therefore, FMCG has three basic characteristics, namely: ① convenience: consumers can habitually buy nearby; 2 visual products: consumers are easily influenced by the atmosphere of the store when buying; (3) Low brand loyalty: it is easy for consumers to switch between different brands in similar products; These characteristics determine that consumers' buying habits of FMCG are simple, fast, impulsive and emotional. FMCG is very active in business, including industry. First of all, we should understand this problem conceptually. The earliest fast-moving consumer goods did not start with food, but with toiletries. However, in the layout of stores, more and more such goods are sold together. Under such conditions, the concept of fast-moving consumer goods extends to food. Up to now, people in China regard food and cosmetics as fast-moving consumer goods. According to our current statistics, the sales of food and toiletries account for 67%-70% of the total sales of chain stores in Shanghai. Consumption in supermarkets, supermarkets, convenience stores and some major chain stores. What will happen to these chain stores in the future may be a problem that everyone should pay close attention to.
Classification of fast-moving consumer goods:
1. Personal care products industry consists of oral care products, hair care products, personal cleaning products, cosmetics, paper towels, footwear care products and shaving products. 2. Household care products industry, including fabric cleaning products based on laundry soap and synthetic detergent, household cleaning products based on dishwashing liquid, floor cleaner, toilet cleaner, air freshener, insecticide, mosquito repellent and polishing agent. 3. Brand packaged food and beverage industry, consisting of health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, processed meat, vegetables and fruits, dairy products, bottled water and brand-name rice candy. Fourth, the tobacco and alcohol industry.
Question 3: FMCG industry FMCG industry is mainly divided into four sub-industries: first, personal care products industry, which consists of oral care products, hair care products, personal cleaning products, cosmetics, paper towels, condoms, footwear care products and shaving products; Second, the household care products industry, including fabric cleaning products based on laundry soap and synthetic detergent, as well as household cleaning products based on dishwashing liquid, floor cleaner, toilet cleaner, air freshener, insecticide, mosquito repellent and polishing agent. The third is the brand packaged food and beverage industry, which consists of health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, processed meat, vegetables and fruits, dairy products, bottled water, brand rice flour candy, etc. Fourth, it is an article that can be quickly digested by the tobacco and alcohol industry.
Question 4: What are the advantages of FMCG industry? According to Greenfield USA, the advantages of FMCG industry are mainly divided into four points:
1. The industry is mature, the consumer groups are extensive and the market potential is huge;
2. The demand is strong. The per capita disposable paper consumption in the United States is 22.5 kilograms, which is 1.24 times that of China.
3. Low threshold, low cost, quick capital recovery and high relative profit;
4. The products are diversified, updated quickly, used frequently and closer to life.
Question 5: What is FMCG industry? Overview of FMCG industry FMCG is a product with fierce competition in our current market, such as liquor, milk, wine, edible oil, cigarettes, instant noodles, beverages, packaged water, biscuits and so on. For many people, compared with durable consumer goods, real estate and health products, FMCG is a unique, relatively complete and distinctive field, and its marketing, channels, advertisements and public relations all show different characteristics. It is not only the sum of a product, but also the sum of marketing communication methods. FastMovingConsumerGoods (FMCG) is the acronym of FastmovingConsumer Goods, which refers to those consumer goods with short service life and fast consumption speed. A new name is PMCG (packaged mass consumption goods), which pays more attention to the influence of packaging, branding and popularization on this category. The most understandable definitions include packaged food, personal hygiene products, tobacco, alcohol and beverages. The reason why they are called fast is that they are first of all daily necessities, relying on consumers' frequent and repeated use and consumption, and realizing profits and value through large-scale market volume. FMCG has its unique attributes: ① short product turnover cycle; ② Short and wide market access; (3) The market is lively, outdoor billboards are set up in areas with high traffic and high grade to promote product image, and live demonstrations, promotions, discounts and promotions are carried out in the store; ④ Generally, it is the sales organization form of branch or agency system, and warehouses are set up in the areas under the jurisdiction of branches; ⑤ The focus of after-sales service is mainly reflected in quick feedback and effective handling of customer complaints. Compared with other types of consumer goods, FMCG has obvious differences in purchase decision and purchase process. FMCG is an impulse purchase, which makes an impromptu purchase decision and is insensitive to the suggestions of many people around. They depend on personal preference, and similar products do not need to be compared. Product appearance/packaging, advertising and promotion, price and point of sale play an important role in sales. Therefore, FMCG has three basic characteristics, namely: ① convenience: consumers can habitually buy visual products nearby; Consumers are easily influenced by the atmosphere of the store when buying; ③ Low brand loyalty: It is easy for consumers to switch different brands among similar products. These characteristics determine that consumers' buying habits for FMCG are simple, fast, impulsive and emotional. ● Great market potential and fierce competition. In China, the fast-moving consumer goods market has great development potential. This kind of product industry has low entry threshold, low cost and fast capital recovery, so products on the market, such as crucian carp, have a certain market share respectively. ● Product concept and brand promotion have become an inevitable trend. Brand awareness is a very important factor in sales. For durable consumer goods, consumers are not sensitive to fast-moving consumer goods, and the products are highly replaceable. Product quality is easy to be directly felt and judged by sellers, which has a decisive influence on consumers' second purchase behavior and loyalty. For example, in the purchase of shampoo, consumers often buy and use different products and brands at the same time, and they are more and more fond of the new and tired of the old, and they are more and more unpredictable in the nuances. Different from IT or electronic products, FMCG can constantly upgrade new technologies, add new functions and provide real changes. In terms of products, they often lack essential product changes. Therefore, the endurance of a brand is actually a constant innovation. In a word, fast-moving is the beginning of modern marketing theory and a classic chapter of marketing management and communication. Use a formula to summarize this industry, namely
Question 6: What is FMCG and its definition, characteristics and industry standard classification? FMCG is an international name, which is used all over the world, and a small part of it is called PMCG (packaged mass consumer goods). As the name implies, products are packaged into independent small units for sale, and more attention is paid to the influence of packaging, brand and promotion on this category. The most understandable definitions include packaged food, personal hygiene products, tobacco, alcohol and beverages. The reason why they are called fast is that they are first of all daily necessities, relying on consumers' repeated use and consumption, and realizing profits and value through large-scale market volume. Typical fast-moving consumer goods include daily necessities, food and beverage, tobacco and so on. OTC drugs can usually fall into this category. In addition, with the subdivision of the industry, small household appliances and consumer electronics in durable consumer goods are automatically classified as fast-moving consumer goods. Some people say that mobile phones have actually become fast-moving consumer goods. These two types of enterprises have recruited a large number of people from the traditional FMCG industry to promote, and the market operation mode is basically the same as FMCG. Second, the characteristics of fast-moving consumer goods Fast-moving consumer goods = basic industry principles+more detailed attention+innovative product concepts+necessary advertising investment+long-term brand maintenance Fast-moving consumer goods have three basic characteristics, namely: ① convenience: consumers can habitually buy visual products nearby; Consumers are easily influenced by the atmosphere of the store when buying; ③ Low brand loyalty: It is easy for consumers to switch different brands among similar products. These characteristics determine that consumers' buying habits of FMCG are simple and simple. Brand awareness is a very important factor in sales. For durable consumer goods, consumers are not sensitive to fast-moving consumer goods, and the products are highly replaceable. Product quality is easy to be directly felt and judged by sellers, which has a decisive influence on consumers' second purchase behavior and loyalty. For example, in the purchase of shampoo, consumers often buy and use different products and brands at the same time, and they are more and more fond of the new and tired of the old, and they are more and more unpredictable in the nuances. Different from IT or electronic products, FMCG can constantly upgrade new technologies, add new functions and provide real changes. In terms of products, they often lack essential product changes. Therefore, the endurance of a brand is actually a constant innovation. In a word, fast-moving is the beginning of modern marketing theory and a classic chapter of marketing management and communication. Summarize the industry with a formula, namely: FMCG = basic principles of the industry+more attention to details+innovative product concepts+necessary advertising investment+long-term brand maintenance. FMCG industry standard classification International industry classification divides FMCG industry into FMCG manufacturing industry and channel industry, among which FMCG manufacturing industry is divided into four sub-industries, so FMCG industry consists of five sub-industries: ① Personal care products industry. It consists of cosmetics, oral care products, hair care products, personal cleaning products, paper towels, shoe care products, shaving products, etc. ② Home care products industry. It consists of fabric cleaning products mainly made of laundry soap and synthetic cleaning agent, and household cleaning agents mainly made of tableware cleaning agent, floor cleaning agent, toilet cleaning agent, air freshener, insecticide, mosquito repellent and polishing agent. ③ Brand packaging food and beverage industry. It consists of food, beverage, healthy beverage, soft drink, baked goods, chocolate, ice cream, coffee, processed meat, vegetables and fruits, dairy products, bottled water, brand rice flour candy, etc. ④ Tobacco and alcohol industry. Including cigarettes, Chinese wine, liquor, wine, foreign wine and so on. (5) access to the industry. It consists of modern retail industry, traditional retail industry, wholesalers, dealers, agents and fast food chain stores. Four. Typical FMCG enterprises ① Personal care products: Procter & Gamble, Johnson & Johnson, Unilever, L 'Oreal, Henkel, Avon, Amway, Bao Si Group, Langshi, etc. ② Home care products. Nais, Libai, Blue Moon and other three brands package food and beverage. Nestle, Coca Cola, Pepsi Cola, Kraft, Danone, Mars, Wahaha, Guangming, Mengniu, Yili, Huiyuan Juice, Master Kong, Uni-President, Yashili, Guanshengyuan, etc. Retail: Wal-Mart, C4, Trust-Mart and CR Vanguard. Wholesale: distributors and agents of fast-moving consumer goods and other products. > & gt
Question 7: How is the FMCG industry developing? FMCG industry has the characteristics of high consumption frequency, short use time, wide consumer groups, high demand for convenience, diverse and complex sales channels, coexistence of traditional formats and emerging formats. And the industry concentration is gradually rising, and the competition is more difficult. FMCG is an impulse purchase, which makes an impromptu purchase decision and is insensitive to the suggestions of many people around. They depend on personal preference, and similar products do not need to be compared. Product appearance/packaging, advertising and promotion, price and point of sale play an important role in sales. The main factors affecting the success of the competition are: 1. Close to consumers through a high coverage and multi-channel distribution network to achieve high distribution rate; 2. Reasonable distribution mode and effective channel control and management; 3. Strong marketing function-oriented marketing organization to realize effective coordination between marketing and sales; 4. The promotion of brand awareness and marketing efficiency and the correct market expansion strategy. Development of Domestic FMCG Market With the integration of the world economy and the further development of China's economy, more and more foreign FMCG enterprises have entered China, while domestic manufacturers have gradually emerged, and the market competition has become increasingly fierce. This kind of competition is not only reflected in the intensive publicity activities for end consumers, but also in the competition for access. The investment of foreign brands in China has gradually increased, and the living space of domestic brands has been squeezed. The share of modern channels is increasing day by day, while the traditional channels are shrinking. Manufacturers compete for cities more fiercely, and at the same time they are constantly extending to towns and villages. Retailers have increased their brands, although their share is still small. Consumers have more choices and less loyalty to brands/retail stores. Consumers are increasingly influenced by the activities of retail terminal market. Manufacturers and retailers have begun to pay attention to investment in consumer research.
Question 8: What industry is FMCG? Please be more specific. FMCG refers to products that are consumed rapidly, such as food, drinks, wine, cigarettes, personal care products, home care products and so on. In short, what you can buy in the supermarket is basically in the category of FMCG.
Aisaiou FMCG GPS
Question 9: What are the fast-moving products? 1 personal care products;
2 diet;
3 health care products;
4 alcohol and tobacco;
5 over-the-counter drugs (OTC).
Question 10: What is FMCG industry? Consumer goods are short for fast-moving consumer goods.
The so-called fast-moving consumer goods are necessities that consumers can easily accept, can consume in a short time, and may buy repeatedly after purchase.
Fast-moving consumer goods industry is a very active industry category in today's society. The earliest concept of FMCG did not start from food, but from washing products, cosmetics and personal care products. However, due to the layout of stores, more and more of these goods are sold together. Under such conditions, the concept of fast-moving consumer goods gradually extends to food, condiments, beverages, alcohol, paper products, health care products and even OTC drugs.
2. What are the characteristics of FMCG?
Compared with other types of consumer goods, FMCG has obvious differences in purchase decision and purchase process.
1, FMCG can be consumed in a short time and may be purchased repeatedly.
2. FMCG is an impulse purchase product, and the impromptu purchase decision is dominant, and it is insensitive to the suggestions of many people around it. Purchase often depends on personal preference, and similar products are rarely compared repeatedly.
3. Product appearance packaging, advertising, price level, point-of-sale layout, product display and other factors play an important role in sales.
4. The brand value of products is a very important factor in sales. Consumers are highly sensitive to the brands of fast-moving consumer goods. The brand awareness and reputation of products directly affect consumers' awareness and loyalty to the brand, thus affecting consumers' buying behavior and product market share.
5. Product quality is easy to be directly felt and judged by sellers, which has a decisive influence on consumers' second purchase behavior and loyalty.
6. Compared with durable consumer goods such as clothing, toys, furniture, kitchen utensils, gas appliance, household appliances, automobiles, communication products, IT products and real estate, fast-moving consumer goods have the characteristics of lower absolute prices.
3. What are the characteristics of FMCG industry?
Domestic fast-moving consumer goods are products with high consumption frequency, short use time, wide consumer groups, high requirements for consumption convenience, diverse and complex sales channels, and coexistence of traditional formats and emerging formats. And the industry concentration is gradually rising, and the competition is more difficult.