"Di Ku Coffee" is a brand of Di Ku Coffee (Tianjin) Co., Ltd., which was co-founded by Luckin Coffee founder Lu He, former CEO Ms. Qian and Rui Xingyuan's core team with a registered capital of 200 million US dollars. The core management team comes from large-scale new economic enterprises such as Luckin Coffee, CAR Inc, and Shenzhou Special Vehicle.

Founded in 2022, COTTI COFFEE is headquartered in Beijing and its operation center is located in Tianjin. We have set up R&D bases in Tianjin, Shenzhen, Changsha, Chengdu, Xiamen and Shanghai, and set up branches in major domestic provinces.

Brand development

In August 2022, COTTI COFFEE (CT for short) brand was launched, and the slogan @COTTI every day was put forward, hoping to realize the equal rights of Chinese coffee and realize their coffee dream. To this end, Ms. Qian specially named herself "Coffee Dreamer" and launched the "Coffee Dreamer Project".

On June 22nd, 2022 10, Lu Heqian officially announced in the circle of friends that the first store of COTTI COFFEE had landed in Fuzhou IFC, and at the same time announced that it had become a sponsor of the Argentine team in China. On June 4th, 2022 165438+ 10/kloc-0, COTTI COFFEE and Chengdu Marathon Organizing Committee jointly announced that Cotti Coffee was officially named Chengdu Marathon in 2022.

On February 6, 2023, COTTI COFFEE announced the opening of the "Hundred Cities and Thousand Stores Coffee Carnival". The activity lasts from February 6th to March 30th, 3 1. According to statistics, including the stores opened during the event, the participating stores will cover 18 1 cities above the prefecture level, totaling about 1300 stores.