Yonghui Supermarket takes housewives and office workers as its main customers, covering all kinds of seafood, agricultural and sideline products, table food and so on. It has been widely recognized by the people and is known as "Minsheng Supermarket and Yonghui for the People".
Yonghui Supermarket insists that all fresh goods are directly operated by itself, and has established more than 20 procurement bases across the country to purchase directly from farmers' homes in cash.