Museums are boring places in many people's memories. In 20 15, the Palace Museum and the film "Walking on Thin Ice" jointly launched a series of cultural and creative products of Kangxi motto "No haste, be patient" for Yongzheng, which triggered a heated discussion, and the public began to pay attention to the cultural and creative products of the museum.
Gongmen nail bag series
Driven by cultural and creative products, more and more young people like to walk into museums and feel the charm of traditional culture. As early as 187 1, in order to inspire people to know, understand and appreciate works of art, the Metropolitan Museum Store was established in the United States. Today, the shops of the Metropolitan Museum have become an independent industry, with 16 shops all over the world.
Museum Wenchuang sold out of stock?
Since the exhibition "British Museum: A Concentrated History of the World" was held in Shanghai Museum on June 29th, many citizens have queued to watch the exhibition every day, regardless of the hot summer. It is reported that the maximum number of visitors to the Shanghai Museum is 8,000 per day. However, in order to give visitors a better exhibition experience, only about 3,000 people can see the "Hundred Things Exhibition" every day.
The black cat "Bath" and the black dog "Anubis"
3D chocolate doll
Of the 160 cultural and creative products launched this time, more than 50 are independently developed by Shanghai Museum. The rest products come from the Metropolitan Museum of America, the British Museum and the Berlin Museum in Germany.
Since the opening of the exhibition, the total sales of the above-mentioned cultural and creative products have exceeded 3 million yuan, setting a new record for the sales of cultural and creative products related to special exhibitions in the history of Shanghai Museum. Many Wenchuang products are out of stock and are currently being replenished.
Seven-piece set of ancient Egyptian elements
Cultural Creation of "Selling Meng" Series in Domestic Museums
In order to shorten the distance between domestic museums and the public, great efforts have been made in the development of cultural and creative products. Designers have created a feeling of "Meng" from the "tall" cultural relics and even emperors of past dynasties, and they have been loved by many young people once they were launched.
In 20 13, Zhu Chao headphones, Dipai folding fans and other cultural and creative products of the Palace Museum created considerable sales performance. On this basis, R&D related teams have successively launched products with cultural elements of the Forbidden City, such as gel pens with swords on the side, sun protection umbrellas with official hats with "Hualing" on the top, and bookmarks of emperors in the Ming and Qing Dynasties, which are well received by the public.
At present, the number of Taobao fans in the Forbidden City has reached 1 174000, and the slogan of the store is "Gifts from the Forbidden City". Sales are mainly for young people's cultural and creative products.
The "I Know" tape released by the National Palace Museum in Taipei is a copy of the original work of Emperor Kangxi. A few months after its launch, it generated NT$ 26.6 million in revenue for the National Palace Museum in Taipei.
The cultural and creative products of the National Palace Museum in Taipei have experienced several twists and turns behind today's success, and have been used for more than 50 years. Nowadays, the National Palace Museum in Taipei has cooperated with many well-known manufacturers to launch a series of best-selling products, such as "Jade Cabbage Umbrella", "Iceberg Foot" socks, "Fuchun Shan Jutu" teacup pad and "Three Princes of Electronic Music".
Ming Taizu Zhu Yuanzhang and Ma Huanghou cork
"Thin Golden Body" Western Tableware Created by Song Huizong
Museums all over the country also have some novel souvenirs: Sanxingdui Museum in Sichuan Province has introduced various flavors of Sanxingdui bronze mask biscuits; Jinsha Museum has launched the Sunbird Necklace; Nanjing Imperial Examination Museum launched salted duck paper clips; Tang Yin series, Shenzhou series and Wen Zhiming series of Suzhou Museum are also very popular.
Cultural and Creative Products of Foreign Museums
There are a large number of British museums, and the updating speed of cultural and creative products is changing with each passing day. However, British museums are still cautious about cultural relics and artworks, and pay attention to the accurate extraction of symbolic cultural elements.
In 20 15, the business income of British Museum's art derivatives was $200 million per year. Such excellent achievements are entirely due to the museum's mature development model and unique ideas that are constantly updated.
In famous American museums, the concept of cultural creation can be seen everywhere. New york Museum of Modern Art (MoMA) has opened three self-operated art shops inside and outside the museum, with the main slogan "Affordable Art", which greatly meets the needs of many customers who love art but are hard up.
As a large art store in the United States, most of the products of the Metropolitan Museum of Art are carefully designed by museum artists, historians and designers on the basis of retaining artistic elements.
Today, museums will enrich the cultural and creative industries through the combination of physical stores and online platforms. The museum is no longer a "high above" place in people's minds, but it is being integrated into people's lives with an approachable attitude.
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[Editor in Charge, Text/Chen]