Since 20 13, Fusion-io has divided customers into Internet users, large enterprise users and small and medium-sized enterprise users, and classified and positioned products according to customer types.
It is said that Fusion is not the code name of a single processor, but the floorboard of a series of CPU/GPU integration platforms. AMD claims to "continuously provide better performance/power consumption ratio, far better than today's simple CPU architecture". However, AMD did not describe these integrated processors as high-performance graphics solutions, but said that they would bring "the best experience" to users.
The launch time of Fusion is expected to be in late 2008 or early 2009. AMD said that Fusion will not be limited to high-end fields, but will be promoted to all levels and widely used in desktops, notebooks, workstations, servers, consumer electronics products, emerging market products and so on.
It is reported that the integrated GPU does not exclude discrete graphics cards, but can also be matched with physical accelerator cards to meet the growing needs of high-end users. AMD didn't disclose too many technical details, but obviously, AMD has many ideas on convergence, such as providing a more cost-effective integrated platform for CPU/GPU and fully exploiting the floating-point performance of GPU.
After obtaining ATi, AMD will also be able to compete with Intel in the integrated chipset market. The first product is expected to be launched in 2007, targeting business customers, mobile computing, games and media applications. Mobile is particularly worthy of attention. After all, AMD can only rely on third-party vendors to build a complete mobile platform. Although it is more flexible, it is difficult to guarantee authentication and stability. In the future, AMD will be able to come up with an optimized and complete platform, "AMD Live!" There is also stronger capital against Intel Viiv. AMD also said that it will use the original ATi technical capabilities to penetrate the consumer electronics market and the high-end discrete graphics card market.
In addition, the financial details of the acquisition have been slightly adjusted from the originally announced figures. Now, AMD will pay about $4.3 billion in cash instead of the previous $4.2 billion, and the paid AMD common stock will also increase from 57 million to 58 million. Based on the stock price of $20.32 on June 24th, 2006, the contract will be converted into11.80 billion dollars, totaling $5.48 billion. In order to balance this huge expenditure, AMD borrowed $2.5 billion from Morgan Stanley.
Although ATi is gone, a new AMD is emerging. AMD integrates CPU/GPU, NVIDIA enters CPU, and Intel enters GPU ... The era of tripartite confrontation will be more exciting and worth looking forward to.
September 18, 2008, Sunnyvale, California-On September 18, 2008, AMD (new york Stock Exchange code: AMD) announced the launch of a corporate brand promotion plan called "Future is Convergence". AMD's plan aims to provide users with exciting next-generation functions and experiences-whether at work, at home or in games-by combining its advanced technology, close cooperation with computer manufacturers and in-depth understanding of customer needs in a unique way.
Nigel Dessau, Senior Vice President and Chief Marketing Officer of AMD, said: "Fusion is an effective way for AMD to show how to perfectly combine customer needs, dreams and expectations with our unique passion for innovation. This unique method is our consistent practice. Convergence' can best explain how AMD integrates innovation and collaboration, which brings the overall advantages to the market more obvious than the sum of their respective advantages. "
The launch of the "Fusion" brand concept and its subsequent global promotion activities are expected to last until the end of this year, which is part of the steps taken by AMD for a broader transformation. The purpose of this transformation is to enhance competitiveness around its core microprocessor and display technology business. AMD recently signed an agreement to sell its digital TV business to Broadcom, so as to put more resources into its core computing and graphics processing business.
The new company brand and activities are aimed at working closely with customers and partners who rely on AMD microprocessors to provide users around the world with a variety of solutions to meet the market demand determined by AMD through research.
Michael Mendenhall, HP's senior vice president and chief marketing officer, said, "We expect AMD's new' Fusion' promotion plan will create a lot of new opportunities in the market. For some time, we have established a successful cooperative relationship with AMD, which enables us to provide differentiated solutions to help customers meet the most pressing challenges. "
The core of this activity is the brand concept of "Fusion": the unique energy generated by the perfect integration of AMD's personnel and technology with those of its partners. Fusion is AMD's operating philosophy, which combines innovation and collaboration seamlessly. At the same time, it is also a process that can help AMD and its partners develop the next generation technology and fundamentally change the way we live, work and play.
An example of "fusion" in AMD's product development plan is its fusion architecture-a powerful architecture, which aims to integrate photo-realistic images realized by graphics processors with the powerful processing functions of central processing units. The company firmly believes that the new brand concept of "integration" will bring the same advantages as similar cooperation plans, and can cover various technical platforms, cooperative relationships, staff teams and market segments.
Dessau said: "In the workplace, convergence means providing first-class server performance, with industry-leading performance-per-watt ratio and powerful virtualization capabilities to handle real-world workloads. In the home field, convergence means helping people enjoy all digital content through any screen they choose. In the field of game application, Fusion makes full use of AMD and ATI, and provides a platform for Microsoft &; regXbox？ Nintendo's 360 and Wii provide the leading edge of advanced graphics cards. "
AMD has a long history in technological innovation, whether in the fields of work, family or entertainment. For example:
In terms of workmanship, the company took the lead in launching the world's first x86 dual-core processor and the first native quad-core x86 processor.
In home applications, AMD invented 3DNOW! ? Technology. This is the first x86 innovation, which can greatly enhance the 3D graphics display and multimedia functions of computers. It also launched AMD Athlon? (Athlon) processor is the first to break through the performance limit of 1GHz (per second 1 100 million clock cycles).
In entertainment, the industry-leading ATI radium dragon? Graphics card, AMD 7 series chipset, AMD Phenom? Multi-core processors can form a high-performance game platform with balanced functions. With AMD OverDrive? And ATI catalyst? When unique software tools such as control center work together, AMD platform enables gamers to break through the traditional performance limits at any time.
Users, especially computer game enthusiasts, can see and experience the ultimate charm of integration in an exciting new way on their own computers. AMD Fusion for Gaming utility beta is now available for download, and gamers can greatly improve the performance of computers with AMD processors at the click of a button. This is achieved by temporarily reducing resource-intensive background programs and using advanced acceleration functions to improve computing performance. These technologies include:
AMD processor and chipset automatic adjustment technology, aiming at optimizing platform performance and ensuring system stability;
From AMD Overdrive? The clock multiplier control and advanced clock calibration function in the tool enable game lovers to customize the performance level of their own processors and platforms.
AMD Overdrive？ It can monitor the temperature, frequency and stability of processors and platforms, and help users find the best settings for the current task.
From the award-winning catalyst? Automatically adjust the performance of ATI graphics card in the control center software to help users fully control ATI Laser Dragon? The performance and image quality of the graphics card can realize personalized image experience on the computer;
Hard disk acceleration can shorten data search time and improve hard disk performance.
At present, AMD is launching a trial version of this tool. Its purpose is to easily realize the performance optimization that only computer experts who are proficient in technology can complete before, and then help game lovers enjoy the powerful functions of AMD Fusion. Then advanced users can customize by selecting a specific program that needs to be temporarily closed, and adjust the hardware adjustment level according to the purpose.
About Fusion: Innovative Energy
Fusion is AMD's operating philosophy, which perfectly combines innovation and collaboration. Fusion is not only a combination of microprocessor and graphic display technology, but also a process that can help AMD and its partners to develop the next generation solutions. By flexibly combining technology integration, customer affinity and industry influence, it can change people's work, life and entertainment. Fusion also combines customers' needs and expectations with AMD's own engineering enthusiasm and unique advantages. Just a few days ago, AMD changed its company logo today, changing its slogan from "smarter choice" to "future is convergence" (the future belongs to convergence), and at the same time created the "convergence" brand. At the same time, AMD also released a beta gadget "AMD Fusion for Gaming", which can adjust the system according to the preset (self-editable), optimize the resource occupation and software and hardware performance, temporarily disable unnecessary background services when players need games, and maximize the system computing performance.
What are the main technologies involved in "AMD Fusion for Gaming" tool? What benefits can it bring to users? Here is a brief introduction.
1, AMD Boost: Automatically adjust the AMD processor and chipset to maintain system stability and optimize performance.
2.AMD OverDrive: It mainly includes processor frequency doubling control (CMC) and advanced clock calibration (ACC).
3. Automatic adjustment of 3.ATI Catalyst: ATI Laser graphics card is automatically adjusted through Catalyst Control Center (CCC) to completely control the performance and visual quality of the graphics card.
4. Hard disk acceleration: reduce data seek time and improve hard disk performance.
"AMD Fusion for Gaming" aims to make CPU serve the game that users are about to run more wholeheartedly. Its principle is simple, that is, turn off unnecessary services in the process of running games in Windows, and reduce the occupation of CPU by these services. Of course, those services that play a decisive role in system security will not be shut down.
How much improvement can AMD Fusion for Gaming bring? The author carefully built a mainstream AMD platform, revealing the real face of the actual use of AMD's new tools.
●AMD Fusion for Gaming tools aims to shut down specific processes, reduce CPU load and increase available RAM, thus releasing these resources for more urgent use, so that the system can be restored to the initial startup state later. Click a button to close the process. If AMD OverDrive is installed on the machine? Software and ATI catalyst? Software utilities, and then you can also activate these programs simultaneously through the AMD Fusion for Gaming tool application. Activating the selected archive will automatically search for and close all services and programs listed in the archive that were running at the time of activation. In addition, all the selected CPU (Central Processing Unit) and GPU (Graphics Processor) fine tuning options will be activated. Depending on the configuration of the archive file, the closed process may contain some security and virus protection software, so your computer system may be attacked by viruses, worms and other harmful software. Therefore, special care should be taken when operating in this state. Stopping the active archive or quitting the application will return to the startup state of the system.
You can quickly create an archive with the goal of automatically shutting down specific processes, and the system processes and hardware acceleration specified for processing will be displayed as a list of options that users can choose. You can start or stop these files by clicking the mouse. If the archive file is started, the amount of RAM used by system processes and CPU power consumption will be reduced, and more memory can be released for specific purposes, such as games. Before exiting, a message will be displayed with the saving options for the active application that has been automatically saved. Users can choose which programs to close at runtime. The system will send shutdown requests for all processes selected as shutdown in the archive file, and if the response time of any process exceeds 5 seconds, a forced shutdown command will be sent to help ensure its shutdown operation. If users have previously installed and configured software for fine-tuning processors (such as ATI Catalyst and AMD OverDrive tools), they can also activate these software. Stopping archiving will return the system to its startup configuration.
● Introduction of test platform
CPU: Snapdragon X4 9500
Motherboard: C.A770 Broken Arrow Edition
Graphics card: ATi HD3650 5 12MB
Memory: weigang DDRII 800 1GB.
Hard disk: Hitachi Deskstar SATAII 160GB
Power supply: Xingu Speedcore 535PE overclocking guard (rated power 350W).
Operating system: Windows XP Professional sp2
This is a typical 3A platform, inferred from AMD's concept of "convergence" today. The 3A platform pursued by AMD at that time may be the prelude to the concept of "convergence" today. The configured Phenom X4 9500 is named Agena, adopts 65nm process and AM2+ interface, and has four 2.2GHz processor cores, with an external frequency of 200MHz, frequency doubling 1 1x, and supports SSE, SSE2, SSE3, SSE4A multimedia instruction sets and X86-64 operation instruction sets.
● Performance improvement 12%, AMD fusion test.
After starting the fusion, we can see that there are three modes by default: basic (basic mode), advanced (advanced mode) and expert (expert mode), which respectively represent different optimization depths.
Of course, users who are familiar with software and hardware can also establish their own "custom mode" according to their own needs to optimize system performance.
Now let's try the "power" of fusion with PCMark05. Before the integration for system optimization, PCMark05 scored 4943.
Let's take a look at the comprehensive score after starting to integrate and optimize the system. The score of PCmark05 is 5529, which is a full increase of 12%. Here, the author chooses "expert" expert mode, closes most services of Windows, and makes Windows serve the game you want to run more "wholeheartedly".