With the continuous improvement of living conditions, more and more people begin to pay attention to the diet in life. For many people, they like drinking coffee very much, because a cup of fragrant coffee can make them full of energy all day. However, there are many coffee shops in China, and the prices are very high. People have a great demand for coffee, which leads many enterprises to want a piece of the coffee market. Like McDonald's, McDonald's has also set up a separate brand of coffee. Although I have never drunk McDonald's coffee, I think McDonald's coffee is very competitive. After all, McDonald's has a very good reputation and can quickly get through the market. Let me explain it in detail below.

First, good reputation. If a brand wants to be big, it is necessary to control word of mouth. McDonald's has existed in China market for many years, so McDonald's reputation is undoubtedly good. Therefore, when McDonald's coffee is unique, it will naturally get high sales.

Second, McDonald's with sufficient funds is still very competitive in making coffee, because McDonald's itself has been a fast food giant for many years. It has sufficient funds and can have a lot of economic support, so that whether it is the advertisement of coffee or the discount promotion, it can make its reputation better and better.

Third, the consumption base is solid. If McDonald's sells coffee, the biggest competitive advantage is that the consumer base is very solid. After all, many people often choose McDonald's when they choose fast food in their lives, and when McDonald's coffee has established a brand alone, naturally many consumers will go to coffee to buy coffee.

Ladies and gentlemen, this is where I am right? McDonald's, coffee seller! Sell, coffee! Have you ever had coffee at McDonald's? Does he have a competitive advantage? ? If you have a better idea, please leave a message in the comments section below.