1. Production enterprise: Snowflake raw juice wheat is produced by China Snowflake Beer Company, one of the largest beer production enterprises in China; "Braving the Guandong" is produced by another beer producer, Shanxi Fenjiu Group Co., Ltd.
2. Taste style: Snowflake raw juice wheat belongs to the "puree beer" series, which is made of high-quality malt, hops and water, and has a refreshing taste and a strong wheat flavor; Going to the East is the main flavor of "China Original Western Beer", which is rich and mellow.
3. Price: The price of snow juice wheat in the market is relatively close to the people and suitable for mass consumption; The courage to go to the end of the world is relatively higher.
4. Publicity strategy: The brand promotion of Snowflake Raw Wheat is based on the theme of "Pure Wheat Sharing Good Life Interest with You" and pursues a healthy and fashionable life concept; The brand slogan "Brave, Achieve the End of the World" encourages young people to actively explore the world and forge ahead.