1. Origin and brand background: Yan 'an Guo Bin Liquor is a high-quality maotai-flavor liquor produced in Maotai Town, Guizhou Province, China. Kweichow Moutai Town is famous for its Moutai liquor and is regarded as one of the most famous liquor producing areas in China. Yan 'an Guo Bin Liquor is jointly created by Yan 'an State Guesthouse and Yan 'an Guo Bin Liquor Industry, with the brand background and resource support related to the State Guesthouse.

2. Positioning and consumption scene: The positioning of Yan 'an State Guest Wine is high-end banquet wine. Mainly used for high-end banquets, important occasions and gift markets. Yan 'an Guo Bin Liquor, as a high-quality Maotai-flavor liquor, pays attention to exquisiteness and elegance in taste, quality and packaging, satisfying the pursuit of high-end consumers for taste and quality.