1. It's best to design according to what you are fighting against, such as staff increase, performance, number of pieces, etc. , plus the culture of the department or common words, and it is best to be short and powerful. It is catchy and easy to remember. For example, whoever is afraid of Dongfeng drum can compete.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.