PUMA is a German sports brand, which puts forward a brand-new slogan: Forever Faster, designs and provides professional sports equipment, and its products cover the fields of running, football, golf and even racing. Puma Group owns brands Puma, Cobra Golf and Tretorn. In 2004, Puma announced that through the cross-border cooperation with BMW Mini, it became the clothing supplier of BMW-Williams Team with the highest voice of winning the championship in F/KLOC-0 in 2004.

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Brand tonality

In 1980s and 1990s, Puma once lagged far behind Nike, Reebok and Adidas in marketing and sales. At that time, Puma was regarded as an outdated brand, and department stores put Puma sneakers on cheap containers one after another. Puma is on the verge of bankruptcy at 1993.

1994, at the age of 30, John zeitz was appointed as the CEO of the company. He was also the youngest president of a listed company in Europe. Since the late 1990s, under the leadership of John Zeitz, Puma has become an "explosive brand" in the world sportswear market by relying on guerrilla marketing tactics. From 1993 to 200 1, Puma's turnover nearly tripled.

In 2002, the total value of American sportswear market was US$ 7.8 billion, while Puma's sales increased by 48% year-on-year to US$ 654.38+265.438+00,000. In 2002, Puma Company was named "Best Marketing Brand of the Year" by Brand Weekly.

John Li Shan, managing director of new york Wells Fargo Securities Investment Company, said: "Puma is the best sportswear brand in brand management. Its product line design is rigorous and reasonable, and it has long-term clear goals in market segmentation and distribution channel management. " With excellent marketing tactics, Puma's stock has been rated as the most worthwhile stock in the German market for many years.

Baidu Encyclopedia-Puma

Puma official website-company profile