The core selling point is brand strategy: a slogan is both a core selling point and a brand strategy; This is also the verification standard of brand slogan and the moat of brand.

Principles to be followed in sales text and copywriting

How to clearly introduce the characteristics, advantages and functions of the product; How to convey the core selling points of products to consumers and convince them. The description of the selling point of the product is very important. For the platform, the details page and product poster are displayed externally, and for personal promotion, it is the circle of friends display and notes.

Four main directions for your reference:

1- Owning value

In this fast-paced and information-filled era, people are becoming more and more impatient and distracted. The product introduction page tries to make consumers understand, not make consumers think. At the beginning of product copywriting, try not to pursue height, but to pursue practical results. Easy-to-understand copywriting, although the vernacular is low, is easy to understand and can reduce the user's understanding cost.

2- User value orientation

Consumers must buy because of value. If you want to write a sales copy of a product, it is important to tell consumers what benefits they can get, not just to describe the function, technology, materials and characteristics of the product.

Note: Consumer benefits refer to what products can do for consumers and what benefits customers can get in the process of using products.

For girls, buying a mask is not for hyaluronic acid and plant essence, but for skin rejuvenation. If you want to be beautiful, you must understand the value of the product.

3- The combination of reality and surplus

Product selling point copy, in addition to the real selling point that can be perceived and verified, there are also virtual selling points. Virtual selling point is a selling point that can only be realized by feeling.

Note: Real selling point is the basis of virtual selling point, and virtual selling point needs the support of real selling point.

4- Demand Matching

All business opportunities come from consumer demand. Without demand, no matter how good your product is, it is useless. But many times, demand is latent and hidden, and consumers don't know what they need. Find the usage scene of the product, constantly remind the consumer what his needs are and stimulate his needs. Demand will only be triggered when the consumer is in a specific scenario. Therefore, to activate the demand, it is necessary to link the product with the consumer demand through the scene.