Maybelline belongs to the category of mass cosmetics. Unlike most multinational brands that only take the advanced route to enter the China market, L 'Oré al introduced its overseas popular brand Maybelline to China, and continued its popular brand route with more and more convenient purchase channels and more affordable prices.

With the deepening understanding of China market, Maybelline has repositioned itself, and both brand management and channel construction are more and more in line with China's national conditions.

Catering to fashion:

Different from other multinational cosmetics groups, L 'Oré al adopts a comprehensive brand and product strategy. The fashion orientation makes Maybelline very popular in Japan, Taiwan Province Province, Europe and other places.

In 2002, it occupied the global market share of 19%. In China, Maybelline continues to be positioned as a mass consumer product according to paolo gasparrini, president of L 'Oré al China. Maybelline once had a slogan "Let every woman in China have at least one Maybelline product".

Reference to the above content: Baidu Encyclopedia-Maybelline