Mianrou Jianzhuang is a popular liquor launched by Wuliangye brand. Or Wuliangye's five grains as raw materials, 100% pure brewing.
Mianrou Jianzhuang is one of the four core self-operated products of Wuliangye Co., Ltd., and it is also the "1" brand in a series of "1+4" strategies of wine enterprises. Jianzhuang, with the slogan of "extraordinary, respect for ordinary", has the widest mass base. According to the product positioning, Mianrou Jianzhuang, as a KFC product, is also the core strategic product of Wuliangye.
Wuliangye's own brand "Cheers" is the first small wine product developed by Yibin Wuliangye Co., Ltd. in 20 13 years. The liquor was packaged in 100ml and 150ml, and brewed with five kinds of refined grains, namely sorghum, wheat, corn, glutinous rice and rice, which was unique among China Luzhou-flavor liquor. The taste of wine is "clear as crystal and pure as blue"; The entrance is sweet and mellow, with endless aftertaste. "
Wuliangye Company has high hopes for this small wine, so in product promotion, we have done a lot of preparatory work in market planning and marketing strategy, and set up a marketing team to operate independently. In terms of layout, priority will be given to high-quality dealers in the industry, requiring dealers to have their own terminal sales network, flat channels, intensive market, and specialized personnel to operate the market. Taking consumer demand as the core, integrated marketing as the means, and the interests of dealers as the starting point, we have invested huge sums of money to make "one cup" wine a national leading brand.