Its slogan is "sports for all". . "What matters is participation, not victory." The slogan of Beijing's Olympic bid is "New Beijing, Great Olympics". The main connotation is:
Beijing, with a history of more than 3,000 years, will enter the new century with a brand-new and colorful look after the baptism of reform and opening up. She will warmly welcome athletes from all over the world and friends from all walks of life to participate in the Olympic Games.
The modern Olympic Games, which has experienced a hundred years of vicissitudes, will be held in China, which has one fifth of the world's population, which will spread the Olympic spirit more widely and turn a new page in the Olympic movement. At the same time, the Olympic movement in the new century has also shown its unique charm to the people of the world with a brand-new look.