Several young entrepreneurs, who love beauty, are more keen to spread beauty to their friends. However, the one-on-one communication mode has a very limited scope and cannot meet the needs of more friends for beauty. Taobao appeared in 2003, and entrepreneurs keenly discovered this communication channel. After half a year's repeated deliberation and careful preparation, carrying the mission of several young entrepreneurs to spread beauty and share happiness, Xiao was finally born on February 20, 2003.