Address: West Street, Beilin District, Xi.

Parkson (Xiaozhai Branch)

Address: South of Feixuan Square, Chang 'an South Road, Yanta District, Xi City

Parkson (East Avenue Branch)

Address:No. beilin district East Street 1 19, Xi City (east of Dachacheng)

Tel: 029-87438895

Label: comprehensive shopping mall

[City]: Xi City, Shaanxi Province

1998 65438+1October 18 Xi 'an Parkson Department Store, jointly invested by Malaysian Golden Lion Group and Xi 'an Mo Lifeng Enterprise Group, officially opened. Although Xi 'an Parkson is located in East Street, it is only two stops away from the Bell Tower. It can be said that it is not in the golden business district, and most people who go shopping will not go here. Egg Parkson quickly attracted consumers in the ancient city with its diverse promotion methods, large discounts and colorful products! A large number of customers flock to us every day. Parkson's invasion broke Xi 'an's old business pattern, so that Xi 'an merchants jointly sued Parkson for "disrupting Xi 'an's business with unfair competition". Relevant leaders of Xi City attached great importance to this and personally led the business owners to discuss with Parkson. After fully understanding the promotion methods of Parkson abroad, the city leaders said earnestly to the business owners in An: "Only competition can make progress, and Parkson's' this wolf' has come. These words were quickly confirmed. In the next few years, because of Parkson's "stirring", Xi 'an's business became more dynamic. At first, promotional methods such as buying gifts and discounts, which were dismissed as unfair competition, were widely used by merchants, and the people got more benefits. Improvements such as transformation, expansion and commodity adjustment of various shopping malls often appear. With the synchronous development of Xi's economy, Parkson's profit has maintained a growth rate of 25% for two consecutive years, with sales of nearly 300 million yuan last year.

What is the secret of Xi 'an Parkson winning customers' favor and dominating the department store industry in the ancient city? Mr. Yue, general manager of Xi 'an Parkson, concluded that there are actually only four words: "as you wish" and "you" refer to customers, and shopping malls should embody the purpose of serving customers. Although all kinds of businesses have similar slogans, many businesses' slogans seem to be just posted on the wall for people to see, and Parkson can really do it. Because Parkson people know that the customer's demand is Parkson's "mother", without which there would be no soil for Parkson's production. Only by fully meeting the needs of customers can Parkson get adequate nutrition.

Xi 'an Parkson's business area is10.9 million square meters, which is carefully designed by professionals to ensure a high-level display effect and a comfortable shopping environment, greatly improving customers' shopping interest and taste. When customers walk into Parkson's shop with music, the first thing they see is the elegant and warm cosmetics counter. L 'Oré al from Paris, Meticos and Bai Bi, Maynard and Breeding Hall from Japan, Revlon and Maybelline from the United States, as well as products such as Yuxi, Qingfei and Olay can fully meet the needs of female customers. Along the way, there are famous brands in China, such as Xie Ruilin Jewelry, Chow Tai Fook Jewelry and Diamond Jewelry, as well as headdresses and anti-counterfeiting jewelry of many brands. Operating various brands of men's and women's leather shoes and bags in the back area of the first floor. Recently, a knitting mall has been added in the North District, expanding its business scope. The second floor is the main area of Parkson, with famous brands such as Fuji, Theme, U2, MISSK, Tianma, Lady House and Butterfly. There are both professional clothes and casual clothes, which can meet the needs of consumers at all levels such as professional women and young girls. The third floor owner should operate men's formal wear, casual wear and sporting goods. About Qiyangfu, Fapai, Shunmei, Vico, Bonus, Tony Weil, Apple, Crocodile, Sao Paulo, Adidas and so on. Adjacent to the north side of men's wear is the household goods department, which provides customers with small household appliances, office supplies, bedding, children's wear and so on. And can create a warm and romantic family harbor for every customer. The supermarket is on the fourth floor. Considering that there are few commercial outlets in the East District where Parkson is located, it is inconvenient for people to shop. As a department store specializing in fashion clothes, Parkson has deliberately enlarged the proportion of supermarket operations and provided consumers with various daily necessities and food. Supermarkets are rich in goods, good in quality and low in price, careful to customers, and low in price every day, saving money for every family. Parkson Supermarket has always been welcomed and loved by customers.