Vitasoy has launched many distinctive advertisements. In the1950s, Vitasoy launched a series of slogans to highlight the nutritional advantages of Vitasoy:

Vitasoy makes you taller.

Vitasoy makes you stronger.

Vitasoy makes you healthier.

In the1970s, advertiser Ji Wenfeng created another popular advertising slogan for Vitasoy: "It's easy to order soda for Vitasoy", and then emphasized that it is healthier than soda. Vita products are also widely publicized through TV advertisements and other media. 1993, the TV advertisement for vitasoy milk starring Chen Musheng, Nostalgia, tells the story of grandpa crossing the railway tracks to buy vitasoy milk for his grandson, which is very similar to the plot of father buying oranges for his son in Zhu Ziqing's literary work Back, and attracts the audience's attention with human touch.

The advertising route of Vitasoy began to become more novel and alternative. 1In the late 1990s, Weiya Lemon Tea featured Weiyuan arbor in TV commercials. In the TV advertisements in 2000, some common words of the previous generation, such as "strike up a conversation" and "frozen oranges", were explained in an unorthodox dictionary in a retro educational TV style to attract the attention of young people. In 2002, the advertisement of Vita pure distilled water focused on lawyers and "bosses". In 2003, Vitasoy launched the slogan "It's important that Vitasoy makes you happy", while TV advertisements adopted the method of sneak shots. When customers pick up a package of special props Vitasoy, they will laugh, indicating that Vitasoy has brought laughter to customers.

On June 5438+ 10, 2008, it was recommended by the president of Wang Laoji Company and the person in charge of Tetra related projects. Pak China Company and Hong Kong Vitasoy International Group Co., Ltd. entrusted Mei Cheng Marketing Consulting Co., Ltd., a well-known domestic consulting company, to study the brand positioning strategy of its product Vitasoy Soymilk. After 50 days' investigation and analysis, Mei Cheng completed the Brand Strategy Report of Vitasoy Beverage. According to the repositioning of Mei Cheng, in 2008, Vitasoy began to focus on the health concept of "low fat, low cholesterol, eat Vitasoy for breakfast", which made people pay attention to breakfast, nutrition and health.