LOFTER is a light blog product launched by Netease in March 20 12.

LOFTER focuses on providing users with easy-to-use, high-quality original blog tools, original communities and high-quality mobile blog applications.

LOFTER adopted an independent domain name for the first time with the slogan "Make it interesting and more interesting". Once online, it has been loved by many young artists, photographers and illustrators on the Internet.

Platform highlights

1, PGC content output: 20 15 years, and China National Geographic magazine jointly published the first domestic mobile phone photography book "My Vision".

2. The young culture in the community is highly aggregated: the high popularity of channels such as the second element, beauty cosmetics, manuals and food in recent years has promoted the high aggregation of young culture and content in the LOFTER community, and LOFTER is becoming younger.

3. Quality life aesthetics: LOFTER's user groups show their concern for quality life aesthetics in a picture social mode. In LOFTER, life aesthetics is no longer divided by age, but by interest.

Photography enthusiasts like to explore the photography function of new mobile phones, while handheld enthusiasts share popular brands of handheld accounts. Second-dimensional lovers chase after hit dramas and re-creation of popular movies ... Every LOFTER user is constantly looking for and sharing the quality life aesthetics as LOFTER.

4. Brand linkage: BMW, Audi, Cadillac, Samsung, Kraft and other well-known brands have cooperated with Netease LOFTER in many dimensions.