As a new commercial marketing method, direct selling has been highly praised by more and more manufacturers, because manufacturers directly face consumers and reduce intermediate links and unnecessary expenses. From the point of view of direct selling, there are two forms: one is direct selling by manufacturers and setting up counters to sell products in a certain place; Second, manufacturers sell products in China. Of the two sales methods, the first one is more common in China. At present, similar sales methods are rarely reflected in the direct sales of some products by manufacturers. Only a few small-scale production enterprises can sell products door to door.

The above two modes of operation are what we call direct selling expressions. At present, in China's major cities, direct selling fraud has been reported by many media, and the government has taken measures to ban it, but the news of direct selling fraud is often exposed by the media. How do ordinary consumers identify the real "direct selling"? What is cheating in the name of "direct selling"? This is the identification method that each of us should master.

The first identification method: At present, the direct selling method in various regions of China is that manufacturers set up counters to sell goods in shopping malls in cities, some set up offices and other institutions to carry out marketing activities, and some carry out marketing activities in the form of total distribution. This has been widely recognized and accepted by people, and it is also one of the most commonly used distribution methods for manufacturers. Consumers can buy their goods with confidence, because the cheating factor is very low, but the price factor conflicts with consumers.

The second identification method: no manufacturer, relying on a small amount of goods as bait, and cheating by increasing the price layer by layer. Conduct sales activities with relatives, friends, colleagues, classmates, etc. , so as to achieve the purpose of cheating money.

The third identification method: there are manufacturers and no sales outlets, but there are transit warehouses as the base for providing products. Products are marketed through offline development, and in the marketing process, your position in this marketing circle is determined by sales volume. After reaching the specified sales volume, you can re-open a new "business room" and further carry out your own offline marketing activities. As long as you have an offline line to sell its products to you, you don't have to go out to sell products, and you also have certain sales performance. As your offline sales continue to rise, your sales will continue to rise, and your reward will be higher. The marketing method is as follows:

First, in their own activities, the main way is to pay attention to improving self-confidence and feelings about the use of products, but also accompanied by psychological indoctrination and methods to stabilize everyone's thoughts;

The second is to give lectures to a celebrity around him (a university professor and a general manager of an enterprise gave up their original jobs to carry out such business activities for this business) to teach him rich experience and gratifying achievements, so as to achieve the purpose of expanding publicity;

Third, pyramid sales are carried out at different levels, and different sales can bring you rich income in proportion. The higher the seat position, the more offline sales, the greater the promotion, and so on;

Fourth, in the method of selecting people to join the company, the main direction is the low-income people who are bent on changing the quality of life. The more white-collar workers there are, the more candidates will be recruited.

Fifth, make this achievement with the income from using and selling its products, and publicly express it at the regular meeting, as well as the changes brought to your life after using this product, so as to achieve the purpose of attracting people; In the teaching process, accompanied by applause, slogans and other means to foil the drag, enhance each other's strength;

Sixth, as long as there is an opportunity to gather, even if they have lunch together at noon, they will not change their reunion to express their new understanding and self-confidence in sales performance, and use psychological means to control everyone and enhance cohesion. Its slogan is: "As long as you have confidence, you can change the quality of life in a short time and achieve the goal of earning tens of thousands to hundreds of thousands of yuan a year."

The above is how the author identifies "direct selling" and how to identify "direct selling" fraud. Some places may be due to the author's lack of thorough research, and other hiding methods are not clear. I hope that through this forum, we can communicate further, so as to improve the ability of each of us to distinguish between "truth" and "falsehood".