1, 2014chinjoy —— The 12th China International Digital Interactive Entertainment Exhibition will be held in Shanghai New International Expo Center from July 3rd to August 3rd. It is reported that Yang Yongqiang, CTO of LeTV, will deliver a speech entitled "Play with Wonderful Smart Screen and Enjoy Family Digital Entertainment Life" at ChinaJoy China International Family Digital Entertainment Game Summit on July 3 1. This is the first time that LeTV executives have participated in ChinaJoy, which inevitably reminds the outside world of LeTV's entry.

2, Arnold Schwarzenegger endorsement, Schwarzenegger starred in "Terminator", and created a cold screen image of Arnold, Schwarzenegger has a classic line in the movie is "Iamback". This time, LeTV's slogan of "Super Return" undoubtedly matches Schwarzenegger's classic role. Schwarzenegger is not only an actor, but also a director, producer and politician. In 2003, he ran for the governor of California and successfully entered politics. Schwarzenegger 20 1 1 returned to the big screen after leaving office. His life experience is also constantly challenging and subverting himself, from the role to the actor himself, which is undoubtedly consistent with Lerong's brand tonality.