Its idea is humanistic care. Xu Fan, a member of the Expert Committee of the World Tourism Organization, said that China Tourism Day should also launch a theme slogan every year, which should not only refresh tourism professionals and tourists, but also be forward-looking, and play a leading role in guiding the overall situation and leading the sound and rapid development of tourism in China.

After May 19 was established as China Tourism, all walks of life were full of expectations for the theme slogan of China Tourism Day. Xu Fan thinks that China, as a big tourist country, can better feel the theme slogan of China Tourism Day. She said that the theme slogan of China Tourism Day is a national theme slogan, hoping to make tourism professionals and tourists feel refreshed, let more people feel the happiness of tourism and be full of expectations.

Xu Fan believes that slogans should be forward-looking and play a leading role in the overall situation. Xu Fan suggested putting forward the theme slogan of China Tourism Day in a forward-looking and systematic way around the medium-and long-term development goal of China's tourism industry, and paying attention to all aspects of tourism development, so as to better promote the development of China's tourism industry.