Hospital Community Activity Plan 1 I. Activity Background
In recent years, social, economic and cultural undertakings have developed in an all-round way and made great progress. With the accumulation of material wealth, residents pay more and more attention to health problems, and their thirst for health knowledge is getting stronger and stronger. The CPC Central Committee and the State Council have always attached great importance to the health problems of the broad masses of the people, and have successively issued a series of important instructions and opinions. For example, Guiding Opinions on Developing Urban Community Health Services (Guo Fa [20xx] 10) and Notice on Printing and Distributing "Maternity Care Action" (National Family Planning Association [20xx] No.73). August 8, 20xx 13 The Propaganda Department of the Provincial Party Committee and other departments issued the Notice on Implementing Opinions on Carrying out the Activity of "Giving birth to caring for a happy family" in an all-round way. In order to actively respond to the spirit of the instructions of the CPC Central Committee, the State Council, the provincial party committee and the provincial government, and at the same time meet the urgent needs of Jiangcheng citizens to the greatest extent, Wuhu Maria Hospital decided to start the activity of "tent hospital entering the community" from now on, determined to do practical things and do good deeds for Wuhu urban and rural residents and actively promote the further development of Wuhu's population quality. During the activity, Wuhu Maria Hospital will organize the most competent medical staff to go deep into various communities and towns, exchange health knowledge with community residents, solve problems for villagers and elders, and interact with thousands of households in Jiangcheng at zero distance.
Two. Activity name and slogan
"Childbearing and Caring for a Happy Family" Tent Hospital Entering into Community Public Welfare Care Action
Third, the specific content of the activity.
1, Overview: Organize experts and famous doctors from internal medicine, surgery, obstetrics, gynecology, pediatrics and other departments to go deep into various communities to provide consultation, examination and free clinic activities for residents.
(1) consulting service
In order to ensure the privacy of residents and relieve their worries, the consulting service adopts a "one-on-one" approach. That is, each expert doctor can only provide consulting services for one person at a time to ensure the effectiveness and depth of consulting services.
(2) Inspection service
Fully ensure the sanitation, safety and accuracy of the instrument, and set up a simple closed examination room to provide health services for people with special needs.
(3) Free outpatient service
The activity site can solve the problems solved by the masses on the spot. If the problem cannot be solved, it is suggested that they make an appointment for expert services and go to the hospital another day to provide them with more comprehensive medical services and provide corresponding discounts.
2. Specific projects benefiting the people include: establishing residents' health records, health education, child health care, maternal health care, maternal health care, and chronic disease management (hypertension and diabetes).
3. Distribute all kinds of gifts and publicity materials free of charge.
4. Establish health assistance fund and service hotline.
5, based on this, we need six tents, the purpose distribution is as follows:
Full-open tent (free consultation room): 3 tents equipped with 1 experts 1 nurses 1 volunteers, providing simple consultation services and distributing promotional materials and gifts.
Semi-open tent (free clinic): two tents, the front of which is the same as the full-open tent (equipped with 1 nurse respectively), and the back of which is provided with cubicles (equipped with 1 expert respectively for in-depth consultation and diagnosis and treatment services).
Closed tent (free examination room): 1, equipped with 1 senior nurses to provide examination services.
Four. The purpose and significance of the activity
1, actively respond to the spirit of the instructions of the CPC Central Committee, the State Council and the provincial party committee and government, and establish a good image of family planning work in Yijiang District.
2. Effectively fulfill the sacred duty of "Family Planning Service Center" in Yijiang District, and make this honorary title more worthy of the name.
3. Innovate the service mode, send love and welfare to thousands of families in Jiangcheng, and increase the reputation and loyalty of the Family Planning Commission in Yijiang District.
4. Improve the status of medical staff in the city in the hearts of citizens, and at the same time make the majority of medical staff more aware of the sacred duty of "angels in white" and enhance the professional honor of employees.
5. Establish a database of residents' health, make continuous return visits and explore new customers.
Verb (abbreviation of verb) activity framework and planning
1. a center: to seize the center of public service, we want a brand, not short-term benefits.
2. Two stages: the first stage is the initial stage of the activity, which will be first carried out in Yijiang District; The second stage is an all-round development stage, which is gradually extended to all towns and communities in the city.
3. Tripartite cooperation: Under the leadership and arrangement of the Family Planning Commission of Yijiang District, negotiate with the neighborhood committees of various communities about the specific time and place of the activities.
Preparation and publicity before intransitive verbs' activities
1, outreach work
(1) Communicate and coordinate with relevant departments (Family Planning Commission of Yijiang District, neighborhood committees, municipal city departments), and determine the schedule for holding a series of activities.
(2) Invite TV, newspapers, radio and other media to report and publicize.
(3) Invite leaders of health departments and hospitals in Wuhu City or Yijiang District to inspect and guide the free clinic site in time, and do a good job in media contact.
(4) Select a group of outstanding student volunteers in Southern Anhui Medical College and Anhui College of Traditional Chinese Medicine to provide students with practical opportunities and fulfill the social responsibilities that the medical system should bear.
2. Publicity and promotion
The whole activity is a big system, and every small activity is an organic part of this big system. Therefore, the promotion of overall activities is not only closely related to the promotion of individual activities, but also not exactly the same.
1) overall promotion of activities
(1) Make use of the hospital's existing channels for promotion, such as "Friends of Maria" and other promotional packages.
(2) Interpersonal communication: with the help of the established customer database and potential customer database, telephone notification or SMS marketing is carried out.
(3) Mass SMS: The advantage is large coverage area, but the disadvantage is unclear orientation.
(4) Hospital propaganda car: Make the information of this activity into a car sticker and stick it on the hospital propaganda car, and drive on the line with concentrated traffic to attract attention.
(5) Network promotion: posting in various regional forums in Wuhu, writing press releases and publishing them on websites in major regions, establishing the official Weibo or hospital Weibo, qq group marketing (plus the qq group with a large number of people in Wuhu), and updating the information of activities in the group in time. )
2) Promotion of individual activities
(1) leaflet page: two days before entering a residential area, organize personnel to distribute leaflets in vegetable markets and supermarkets near the residential area.
(2) Similar to the promotion of hospital cars, route selection can be more targeted.
(3) Network promotion: same as above.
Seven. Detailed process of an activity (taking an activity as an example)
The second scheme of hospital community activities is to create a strong health city in the province, implement the "farmers' health project", further strengthen the work of Chinese medicine in the community, accelerate the all-round development of medicine, teaching and scientific research, improve the comprehensive quality and practical ability of medical staff, and realize the goal of all-round development of Chinese and western medicine. After research, it is planned to hold the listing ceremony of the Third People's Hospital of XX City and the internship hospital of Zhejiang University of Traditional Chinese Medicine and the activities of Chinese medicine in the community on August 27. The specific scheme is as follows:
I. Name of the event
1, the opening ceremony of the Third People's Hospital of XX and the Cooperative Hospital of Zhejiang University of Traditional Chinese Medicine;
2. Chinese medicine enters community activities.
Second, the listing ceremony arrangement
(1) participants (about 100)
1, the city's four sets of team leaders, the leaders of the Health Bureau, the leaders of XX Town, the main leaders of various medical units in the city, and the famous old Chinese medicine practitioners.
2. Media units: XX TV Station, XX Daily, XX News Network, XX Radio and Television Station, etc.
(2) Time and place
20xx August 27th 9: 00- 10: 00, meeting room on the second floor of xx Town Government.
(3) Schedule
1, the president of XX Third People's Hospital introduced the preparatory work for the internship hospital;
2. Speech by the President of Zhejiang University of Traditional Chinese Medicine;
3. Listing ceremony (President Hua and President Lian);
4.XX town leaders' speech;
5. Speech by the leaders of the Municipal Health Bureau;
6, the municipal government leaders delivered an important speech.
Third, Chinese medicine enters community activities.
Medical staff of traditional Chinese medicine entered 3 1 village (community) in XX town to carry out technical training or health education of traditional Chinese medicine.
With the progress of society and the improvement of people's material and cultural living standards, people pay more and more attention to health problems, not only the consumption of health is getting higher and higher, but also the knowledge of health is thirsty. Both the government and hospitals have the responsibility and obligation to make health education socialized and community-oriented, which is also the policy requirement of building a harmonious and harmonious community.
In order to meet people's health needs and help government departments improve the quality of the whole people, the Fourth People's Hospital of Xiangfan City has specially put forward the plan of "Building Healthy Communities and Healthy Families", the specific contents are as follows:
I. Purpose:
1. Assist in the implementation of community health education projects to improve the health awareness and health level of community residents;
2. Provide necessary help for the promotion of community health education, such as knowledge lectures, education and publicity, and physical examination of residents.
3. Provide necessary health support for some special families in the community;
Second, the plan briefly:
Project abbreviation: xx Hospital and XXX“* * * * * * Building a Healthy Community and Healthy Family "project;
Plan content: Select ten communities and sign the "* * * Healthy Community Construction Plan". The hospital and each community will jointly select ten families that need health support, and * * * build 100 "healthy families";
Planned time: the first round of lectures and physical examination will be held from April 15;
Third, the specific content:
1. Healthy community cooperation content:
Sign the "* * * Construction Memorandum";
Study and formulate a one-year health education plan with the community;
Regularly send experienced doctors to the community to give health knowledge lectures;
Send excellent nursing staff to the community to give lectures on home care, such as baby care and elderly care;
Assist in community health education and publicity, such as bulletin boards;
Make 1000 (each community 100) healthy;
Prompt board, mainly used for health knowledge slogan propaganda;
Carry out certain media publicity and help on the achievements of community health education;
2. Contents of "Healthy Family" activities:
Regular door-to-door free medical examination service;
Teach some nursing knowledge to related families.