Digital transformation is the way and method for enterprises to realize business transformation, innovation and growth based on digital technologies (such as cloud computing, big data, mobile, social, artificial intelligence, Internet of Things, blockchain, etc.). ), with data as the core and organizational structure and corporate culture as the guarantee, drives the innovation of organizational business model and the reconstruction of business ecosystem.
In 2020, the added value of digital economy in China will exceed 19 trillion yuan, accounting for about 18.8% of GDP. It is predicted that the digital economy in China will continue to grow rapidly during the Tenth Five-Year Plan period, with an average annual nominal growth rate of 1 1.3%. By 2025, the nominal added value of China's digital economy will reach 32.6724 trillion yuan.
It can be seen that the digital economy is the new engine for the high-quality development of enterprises. Digital transformation has become the only way to conform to the development trend, respond to the policy call, adapt to market competition and meet market demand.
At the same time, the practice of digital transformation of enterprises shows that by deepening the deep integration of information technology and economy, enterprises can respond faster to market changes and have higher operational efficiency, which has promoted the transformation of production methods and the improvement of production efficiency, whether from product development to supply chain management or from marketing to customer service.
According to McKinsey & Company's research report, as of 20 17, less than 30% of enterprises have successfully realized digital transformation. Faced with the complex and changeable development environment and multiple uncertain factors, it is difficult for many enterprises to quickly respond to business changes and support business growth: the more tools are used, the lower the organizational efficiency; More and more data are accumulated, but the business ability has not been significantly improved. On the road of digital transformation, "I don't know how to do it" is the same problem for these enterprises.