1. Respect employees' personal beliefs
2. Respect customers' beliefs
Their slogan is "IBM is service". They take two measures to ensure quality service: first, select and train excellent sales staff. The second is to select and train "customer engineers" who serve customers.
3. Have ideals and use them to perform all tasks. Corporate culture of Citibank
People-oriented: the core of corporate culture Citibank has established a "people-oriented" strategy since its inception, paying great attention to the cultivation and use of talents.
Customer first: the soul of corporate culture The most wonderful part of Citibank's corporate culture is to improve service quality and take customers as the bank's long-term strategy, and fully realize that the key to implementing this strategy is to have a brand that attracts customers.
Innovation: The sublimation of corporate culture in Citibank, from development strategy to service form, is constantly innovating. HP culture is often called "HP Way". The HP Way has five core values, just like five conjoined twin brothers, no one can live without anyone.
First, trust and respect individuals and respect employees;
Second, pursue the highest achievement and the best;
Third, we must be very honest in doing things, and we must not deceive users, employees or immoral things.
Fourth, the success of the company depends on everyone's strength, not on one person's strength;
Fifth, I believe in continuous innovation and flexibility. What kind of corporate culture does 3M have?
1, customer. As an enterprise, we must listen to and understand the needs of customers, then meet these needs, and then exceed customer expectations. Our mission is to become the most innovative enterprise and respected supplier in the market we serve. Among them, enterprises must maintain the high quality of products, and constantly introduce new ones to create higher value for customers.
2. employees. An enterprise, no matter which country it belongs to, ultimately needs people to realize its value. Without employees, there would be no enterprise. Many times, enterprises regard customers as God. But I think in 3M company, employees and customers are equally important to the company.
3. investors. Enterprises must give investors reasonable remuneration. Of course, investors should not only look at the profitability of enterprises, but also look at whether the risks faced and undertaken by enterprises in their development have more development prospects. So, how do you make investors favor your business? Among them, enterprises not only need courage, but also this courage is continuous. This is so-called foresight.
4. Social responsibility. Maximizing shareholders' wealth or pursuing profit maximization has never been the main motivation or primary goal of 3M. In addition to making money, it also actively undertakes the social citizenship responsibility of the country and region where the enterprise is located. Among them, paying taxes is one aspect. Equally important is environmental protection. Here, environmental protection is closely related to the health of all employees. 3M burns money in this respect. For example, the factory building in caohejing Industrial Zone, the investment in environmental protection equipment 1 10,000 yuan. Although the operating costs of enterprises have increased, employees will be proud to know this, and understand that no matter you are American or China, the company treats employees equally. KFC's corporate culture of service first and pursuing Excellence.
1, restaurant manager is preferred.
2. "Make concerted efforts and strive for perfection."
3. McDonald's corporate culture of "attention to detail"
From "more choices, more laughter", to "laugh often, try McDonald's" and now sing "I like it" all over the world, McDonald's advertising music has been an instant hit in people's hearts in just a few years.
McDonald's corporate culture consists of three parts:
1, the spirit of "q, s, C+V": namely, "quality, considerate service and clean environment provide customers with more valuable food".
2. McDonald's style: customer first; Efficient and fast; "harsh" management.
3. McDonald's marketing strategy: Uncle McDonald; An emotional person; Chain operation; Know people and be good at their duties. The Corporate Culture of GE
GM will always respect three traditions, namely, upholding integrity, focusing on performance and eager for change. Eight core ideas of Microsoft corporate culture.
1. Top talents "People are Microsoft's greatest property."
2. Constructive struggle: Speak your mind directly. Playing with political and diplomatic rhetoric is not encouraged.
Always in a state of war, remember who your opponent is.
4. Flexible and efficient enterprise organizational structure, small project team.
5. Qualified supervisor and wise management mode, without supervisor.
6. Bill Gates is the soul of the company. As the chief designer, Bill Gates still works hard every day.
7. Self-criticism and learning system: early detection of failure. Short-term faults can be forgiven, but delayed faults are not allowed.
8. Expenditure method aimed at improving productivity: invest heavily in employees and provide the best working environment.
Microsoft's corporate culture has been evolving: today and in the future, the passion for technology will never give up. Philips' corporate culture is characterized by sustainable development and has become the most professional company in this field.
The company's goal is to become the most professional management company in this field.
The company's aim is to provide customers with innovative, attractive and easy-to-use products and services to improve people's living and working conditions.
Make working at Philips a pleasant, exciting and challenging experience.
The purpose of employing people is to integrate career development with personal development.
The principle of employing people is meritocracy. Samsung's caring corporate culture
Love action: not only for employees, but also for CEO. Haier's corporate culture.
Haier's philosophy-Haier only starts a business and does not keep it.
Haier spirit-dedication to the country, the pursuit of Excellence.
Haier style-quick response, immediate action.
Haier's management mode-the sky is over, the sky is bright and the sky is high.
Haier's talent view-everyone is a talent, and horse racing is not like a horse.
Haier's employment system-coexistence of three jobs and dynamic transformation.
Haier's market concept-the only unchanging rule of the market is that it is always changing; Only the idea of off-season, no off-season market; Selling reputation is not selling products; Deny self and create market.
Haier's famous brand strategy-either don't do it or fight for the first place; There are no well-known brands in China.
Haier's quality concept-high standards, Excellence and zero defects; Excellent products are made by excellent people.
Haier's after-sales service concept-users are always right.
Haier's concept of capital operation-bright east and bright west.
Haier's international market strategy-easy first, then difficult.
Haier's development direction-creating China's world famous brand. Wal-Mart Corporate Culture
Wal-Mart's tradition of attaching importance to corporate culture construction is the guarantee of creating brilliance. Sam, the founder of the company? Walton has formulated three mottos for the company: "Customer is God", "Respect for every employee" and "Pursuing Excellence every day". This can also be said to be the essence of Wal-Mart corporate culture.
"Employees are partners"
Wal-Mart culture full of vigor and vitality
A special "Saturday regular meeting"
Training, regular training of AIG corporate culture.
A strong corporate culture with cooperation, enterprising, innovation, professionalism and integrity as the core. Corporate Culture of Intel Corporation
Intel has established six principles of corporate culture within the company, namely: customer service, employee satisfaction, discipline, quality first, trial risk and result orientation. Everyone in the company is equal. Senior managers go to work on time like ordinary employees. There is no special treatment for managers: there is no parking space reserved for senior managers, and there is no restaurant for managers. Every employee has an equal opportunity to get equity rewards. In addition to the above six standards, the spirit of seeking truth from facts and the principle of equality are taken as Intel's scientific research standards. BP corporate culture
Green environmental protection-striving for the first place.
Innovation-providing breakthrough solutions
Performance-oriented–set global standards.
Keep forging ahead-keep seeking new and better methods-corporate culture of Mitsubishi chaebol
"Iwasaki leader command system" is called "leader command system of the same clan (Iwasaki clan)", which refers to the direct descendants of four Iwasaki families, such as Yataro, Yanosuke, Kumei and Ogata, which are located at the highest level of Mitsubishi Enterprise Group. Until the disintegration of Mitsubishi chaebol, they always held the highest decision-making power of the company, stood in the front line of enterprise management and directly directed the planning and operation of the enterprise.
Strong nationalism and national expansionism. Google's corporate culture
Google's corporate culture is also rooted in the 2.0 era. Both management and service conform to the trend of personalization, popularization and socialization, and insist on "doing the right thing". Google's corporate culture is to encourage innovation. Even though every project should be implemented in a planned and organized way, the company decided to leave 20% of the private time for each engineer to do what they think is more important. Corporate Culture of Yahoo China
Customer first-customers are food and clothing parents.
Respect others and maintain Alibaba's image anytime and anywhere.
Laugh at complaints and grievances, and actively solve problems for customers at work.
In the process of communicating with customers, even if it is not your own responsibility, you will not shirk it.
Think from the customer's standpoint, and on the basis of adhering to the principle, finally achieve customer and company satisfaction.
We should have a sense of advanced service and prevent problems before they happen.
Teamwork-* * * enjoys the burden of * *, and ordinary people do extraordinary things.
Actively integrate into the team, willing to accept the help of colleagues and cooperate with the team to complete the work.
Actively express constructive opinions before making decisions and fully participate in team discussions; After the decision is made, no matter whether the individual has any objection or not, there must be sufficient words and deeds to support it.
Actively share business knowledge and experience; Take the initiative to give necessary help to colleagues; Good at using team strength to solve problems and difficulties.
Be good at cooperating with different types of colleagues, do not bring personal preferences into work, and fully embody the principle of "material-oriented, not people-oriented".
Have a sense of ownership, actively influence the team, improve team morale and atmosphere.
Embrace change-welcome change and be brave in innovation.
Adapt to the daily changes of the company without complaint.
Face the change, treat it rationally, communicate fully and cooperate sincerely.
Self-adjust the difficulties and setbacks brought about by changes, and actively influence and drive colleagues.
We should have a forward-looking consciousness in our work and establish new methods and concepts.
Create changes and achieve breakthroughs in performance improvement.
Honesty-honesty and integrity, words will be carried out.
Honest and upright, consistent with words and deeds, not affected by interests and pressure.
Express your views accurately through the correct channels and processes; Express criticism and put forward corresponding suggestions at the same time, be outspoken and secretive.
Don't spread unconfirmed news, don't talk about things and people behind their backs irresponsibly, and be able to guide them positively.
Dare to admit mistakes and take responsibility; Objectively reflect the problem and severely stop the dishonest behavior that harms the interests of the company.
Can consistently implement the above standards.
Passion-optimism, never give up
I like my job and agree with Alibaba's corporate culture.
Love Alibaba, take care of the overall situation, regardless of personal gains and losses.
Face the daily work with a positive and optimistic attitude, constantly motivate yourself and strive to improve your performance.
Never give up when encountering difficulties and setbacks, constantly seek breakthroughs and move towards success.
Constantly set higher goals, the best performance today is the minimum requirement for tomorrow.
Dedication-professional persistence, Excellence
Do only work-related things during working hours; There are no repeated mistakes caused by dereliction of duty.
Don't put off till tomorrow what you can do today, and follow the necessary workflow.
Keep learning, self-improvement, and fully reflect the result-oriented work.
Can correctly arrange work priorities and do the right things according to priorities.
Follow but not stick to the workflow, simplify the complex and achieve greater results with less investment. Panasonic is constantly enriching its corporate culture.
First, strengthen the construction of enterprise destiny. Panasonic is the first company in Japan with company songs and values. Every morning at 8 o'clock, all employees of the company recite the company's "program, creed and seven spirits" and sing company songs together.
Second, on the premise of cultivating the overall corporate culture, we should focus on cultivating talents and emphasize the cultivation of ordinary people into adults.
Third, pay attention to constantly enrich the content of corporate culture, so that employees have a sense of freshness and are more likely to accept it consciously. Bank of America Corp.
Bank of America not only considers itself a bank, but also considers itself a "builder of society" and a "neighbor and friend of customers". These concepts are used to emphasize that they not only deal with money, but also help others and society achieve higher goals. With this positioning, Bank of America has established a good public welfare image. "Higher standards" is the corporate slogan of Bank of America. This simple and distinctive slogan usually appears with the bank name of Bank of America. The concept of "higher standards" is deeply rooted in the hearts of the people on the business cards and badges of employees, in the eye-catching places of outlets, in various publicity materials, and even on the background wall of large-scale conferences. Texaco corporate culture
Texaco got out of the shadow of the racial discrimination scandal by reorganizing its corporate culture and hiring more ethnic minorities. Johnson &; Johnson)
Johnson & Johnson has implanted its "pop culture" into its behavior. Johnson &; The connotation of Johnson's employer brand includes trust and fairness-oriented corporate culture, free working hours, early vocational education, learning and growth opportunities, competitive salary, innovative human resources projects and practices. Proctor & Gamble's employer brand connotation includes early responsibility and authorization, clear organizational structure and post responsibilities, global job opportunities, performance-oriented incentive mechanism and so on. Connotation of FedEx's "People-oriented" Cultural View
There should be the concept of equality.
Pay attention to the development of employees themselves
Communication from system to mind
"Top 50 diversified companies" and ranked fifth. Abbott has always been committed to creating an inclusive environment and culture, so that all employees, regardless of gender, cultural background and personal beliefs, can feel comfortable. Mr. Lin Zhenggang, vice president of Cisco, put forward the following views on corporate culture.
First, corporate culture is not the slogan of the enterprise, but needs to be learned and recognized by every employee of the enterprise. Culture is an idea at first, and then it becomes the behavior of every employee through various mechanisms. For example, in order to realize the concept that "customer satisfaction is our first responsibility", Cisco hires consulting companies to conduct surveys and grades every year, and the results are directly related to employees' salaries. In the long run, this concept has gradually formed a culture. For a company with five or six people, it is easy to form a tacit understanding and culture. But for a company with more than 5000 people, communication and tacit understanding can only be linked by a set of systems.
Second, among the factors of success, technology is very important, but Mr. Lin pointed out that technology cannot be the master of enterprises, so it is not easy to see the changes in the market and it is easy to deviate from the market.
Third, the key to success is the customer, and the customer decides everything. Cisco's products are determined by customers. The changing demand of customers is a kind of market information, which guides the development direction of enterprises. Enterprises must adapt to this situation and make corresponding changes.
Fourth, corporate culture should form values and environment. Cisco emphasizes "looking at the problem from the front" and "continuous learning and self-improvement", evaluates its value through competition among employees, and brings vitality to the enterprise.
Fifth, the attitude of employees is an aspect of corporate culture. Cisco employees always "look at the problem from the front" and think that challenges are opportunities and failures are opportunities. There is an old saying in China, "Born in sorrow, died in happiness". Maintaining a healthy sense of crisis is a prerequisite for Cisco to constantly pursue better.
As the largest enterprise in the industry, Cisco has a "sense of crisis" from enterprises to employees, challenging itself. Therefore, Cisco has never stopped the growth of 465,438+0 quarters, and is ready to meet the growing development space of Cisco at any time.
6. Learning organization is a new management concept and technology. The survival of enterprises needs to absorb and digest information, which in turn guides actions.
Seven, reward. In China, the only way to reward is promotion, which is actually unreasonable. Enterprises should accept the view that management is only a position, so it should not be a reward. Everyone in the enterprise is equal. Power comes not from position, but from ability. Personal influence comes from personal ability, not position. It is important to let every employee give full play to his talents in his post.
Eight, trust. Cisco trusts every employee, trusts the culture created by Cisco, and gives employees the initiative to work, which is convenient for employees to create the interests of the enterprise. Corporate culture should be an idea and system recognized by every employee in the enterprise. A good corporate culture can mobilize employees' maximum energy and take responsibility. Lantinghua world
In the future, the corporate culture of Lantinghua World will be people-oriented, honest, innovative, professional, exquisite and excellent. ..........................................................................................................................................
The most philosophical enterprise slogan: the sky is exhausted, the sky is bright and the sky is high. -Haier must control the operation of the second hand to keep the hour hand accurate. He who gets customers gets the world. -Every desk and every home in -IBM has a computer, all using Microsoft software. (2) The revolution broke out here, and it was a tiny software revolution. Microsoft corporation. We believe in God, family and McDonald's, but in the office, they are in the opposite order. Even the width of a pickled cucumber, we all have certain standards. Excellent quality, thoughtful service, clean place and excellent value for money. -McDonald's Golden Rule It's not blood in our veins, it's Coca-Cola. We want a meaningful park, a place for family reunion. -Walter Disney Company, at any time, the top priority is to serve customers by going up a storey still higher. -Motorola has its own opportunities in the crisis. -Morgan, I want to make cars for Volkswagen. Big enough for a family to ride, or small enough for one person to start maintenance. The difference between Ford's products and products lies in the details. -Every tiny detail-Sony deserves close attention of enterprises, and every tiny action is an organic part of enterprise management. Only when enterprises pay enough attention to and correct small deviations can they make great achievements. -Wal-Mart's innovation is not a grandiose thing, but a concrete thing. Only by paying attention to every detail of enterprise activities can enterprises make innovations. Don't say "there is no doubt that there is no way out". Paying attention to details will definitely make the enterprise "another village". Under the condition of equal competition, a unique idea triggered by a small detail often makes enterprises have unique gains. It can not only make enterprises turn losses into profits, but also find the "golden key" to open the market door. In order to gain a firm foothold and achieve rapid development in this meager profit era, perfecting every detail is the only feasible way. -Apples. Management is a tree, brand is the fruit hanging on the tree, and details are the branches and leaves of the tree. Giving up details is equivalent to beating the leaves of a big tree, and the big tree will never bear beautiful fruit again. As a product, JVC company must show its uniqueness from the beginning. This difference is not only achieved by exaggerating untrue advertisements, but also by dealing with details. -Starbucks 2 1 century competition is the competition of details. Only by doing every detail well and being different can enterprises be competitive in the fierce market competition and survive and develop. To achieve high quality, Tokyo Trading Company of Japan must inspect the details of each part of the product to ensure the long-term success of the enterprise. -Mercedes