Amber popcorn, the first biscuit with unique taste, Jack, was introduced by F.W. Rueckheim at the 1893 Chicago Conference. At that time, Louis Rueckheim, the younger brother of F.W. Rueckheim, found a way to prevent honey from sticking to popcorn. This secret recipe is still a secret until today. Amber popcorn is made of a special kind of corn, the color of which is red poppy, which was first crossed by American Indians around 800 AD. Some tribes in New England once coated this corn with maple syrup. The hot sale of amber popcorn has activated Lukheim Brothers. When Lewis promoted this product to the salesman at 1896, he shouted, "This is Cracker-Jack!" Therefore, cookie Jack became the trademark of this delicious popcorn. 1908, Cracker-Jack became famous for a popular song called "Take me to a baseball game", because the song repeatedly sang, "Buy me some peanuts and Cracker-Jack." 19 12, amber popcorn put forward the slogan "Everyone has a prize". At that time, every toy contained biscuit boxes. 19 18, cartoon star Jack Popeye and his dog named Bingo first appeared on the Cracker-Jack box, but Jack's face was replaced by Lockheim's little grandson Robert. Later, a company headquartered in the capital of Ohio acquired Cracker-Jack. Frito-Lay Food Company purchased the trademark right of Cracker-Jack on 1997. Today, amber popcorn is one of the food series of Frito-Lay Food Company. This kind of snack is found in school stores and ordinary markets, just like peanuts and hot dogs in baseball, and it is also an indispensable part of American pop culture. Pabst Beer won the gold medal in 1876 Exhibition and 1878 Paris World Trade Fair. 1893 won the highest prize in the Chicago World Expo and was called "Blue Ribbon Beer". 19 In the 1980s, bottled beer was still in the early stage of the market, and most products encountered the problem of peculiar smell. Best beer company found the crux, that is, poor storage conditions and slow transportation during the day led to beer deterioration. By using high-purity and high-quality raw materials, they choose solid bottles for filling and storage. They call this carefully brewed bottled beer "selected beer". According to a new packaging concept, Best Brewery tied a blue silk belt on its bottleneck as a symbol. I didn't expect this little tie decoration to have a magical effect. Blue ribbon beer is very popular in the American market. By 1892, Blue Ribbon's "Selected Beer" was very popular, and the company purchased more than 300,000 yards of blue silk every year to meet people's needs. At the 1893 Chicago World Expo, people seem to have forgotten the name "the best beer" they used, and they all affectionately called it "blue ribbon beer", which is the origin of blue ribbon beer. 1895, Best Beer Company decided to print "Blue Ribbon" on the trademark of "Selected Beer", and "Blue Ribbon Beer" was officially registered in 1898. Since then, "Blue Ribbon Beer" has sold well all over the world for a hundred years. Cereals 65438+ In the 1990s, the Kellogg brothers devoted themselves to the development of raw cereals. My brother John Harvey Kellogg is the director of a health care center, and my brother Will Keith Kellogg is the business manager of the center. Nursing homes emphasize healthy living and control patients' diet, so the two brothers invented many cereals-based foods. One day, the sanatorium prepared some wheat food for patients, but they missed everyone's meal time because they shelved it, so they decided to roll up the prepared wheat food with hazelnuts, just like they usually make noodles. Surprisingly, what is rolled out is not the usual lasagna, but thin pieces. The two brothers baked these small pieces and tasted them themselves. The smooth taste made them realize that they had discovered a new delicious cereal. At the 1893 Chicago World Expo, the Kellogg brothers began to provide this delicious and healthy cereal food for visitors free of charge, which was quickly recognized by the public. What they didn't realize at that time was that it created a brand-new industry. Since then, porridge has entered American breakfast, and "Kellogg brand" cereal has been sold to this day. Wrigley Chewing Gum 189 1 In the spring of, 29-year-old William regal Jr. came to Chicago from Philadelphia with $32. Mr. Regley's entrepreneurial course in Chicago began with the distribution of "Regley brand" soap. He sent gifts such as baking soda to the merchants as an additional means of promotion. Soon, baking soda was more popular than soap, so he decided to buy and sell baking soda. Starting from 1892, every time Mr. Regley sells a can of baking soda, he gives two pieces of chewing gum to the merchants. The gift plan was a great success. As a gift, chewing gum has more potential than the main product. Mr. Regley believes that chewing gum has the business opportunities he has been looking for, and the Chicago World Expo has made his dream come true. 1893 introduced "Yellow Arrow" chewing gum, which was favored by visitors of Chicago World Expo. At the end of 1893, "White Arrow" was also introduced for the second time, and chewing Wrigley gum almost became a fashion.