No way BA/AA
Mainly to protest against the planned merger of American Airlines (AA) and British Airways (BA), which will monopolize the North Atlantic route market, and it has been used for the longest time.
Mine is bigger than yours.
At that time, Virgin Atlantic was the first airline to use the longest passenger plane A340-600. The slogan is to tell its competitors "I have more than you".
4 engines, 4 coaches.
Airbus originally used this as a slogan, but it was later adopted by Virgin Atlantic. The aim is to satirize the fact that British Airways' long-range passenger planes Boeing 767 and Boeing 777 have four engines, but this slogan was cancelled in 2006 because Virgin Atlantic ordered Boeing 787 with only two engines. The second 4 refers to for, because the syllables of 4 and for are similar in English.
Avoid q
In order to promote the London-Hong Kong-Sydney route, this slogan is used. Q has a double meaning, meaning queuing and Qantas, which means that passengers can use Virgin Atlantic's online check-in service to avoid queuing and Qantas.
Keep discovering-until you find the best.
In order to promote the London-Dubai route, we borrowed the slogan of Emirates International Airlines, constantly discovered it, and revised it into our own new slogan to satirize Emirates International Airlines as "the best airline in the world".
BA can't keep (harmony)!
At that time, British Airways retired all Concorde passenger planes and used this slogan to dig at British Airways.