But at that time, Toyota did not announce that Lexus had entered the China market through official channels, and all Lexus was imported by dealers themselves at that time, so the name Lexus was actually taken by the dealers who represented the car at that time.
It was not until 200 1 that Toyota officially introduced the Lexus brand into the China market. In order to distinguish it from those unofficial parallel imports and re-establish its own brand image, it was renamed Lexus.
Moreover, it is said that an auto repair factory in Guangzhou registered the Lexus trademark first, which is one of the reasons why Lexus changed its name to Lexus.
And if you look closely, you will know that Toyota's car names are gradually transliterated.
Lexus is a world-famous luxury car brand under Toyota Group of Japan. Founded in 1983, it took only ten years to surpass the sales of Mercedes-Benz and BMW in North America. Since 1999, it has been ranked first in luxury car sales in North America. Lexus (English: Lexus, Japanese: レクサス) is an independent premium automobile brand sold by Toyota Motor Corporation of Japan in North America, Europe, Asia, the Middle East, Latin America, Africa and Oceania. In 2005, Lexus entered the Japanese domestic market and became a luxury car brand with sales all over the world. Lexus initially took "passion for perfection" as its slogan in the United States, and later took "pursuit of perfection" as its marketing motto in countries and regions around the world. Until 20 13, its slogan was changed to "Amazing in Sports".