1, slogan (English: slogan), pronounced as kǒu hào, a Chinese word, refers to jingles, jingles or common sayings, as well as passwords, verbal codes and short sentences with programmatic and encouraging functions. A related example is "The crowd shouted slogans and walked along the street".
2. In the history of China, successful peasant uprisings have resounding slogans to arouse people. From Chen Sheng's slogan of "cutting the road and violently attacking Qin" to the slogan of Taiping Heavenly Kingdom's slogan of "The tiller has land, the eater has food, the clothes are worn, and the money is earned, and the peasants' progressive consciousness played a positive role in the struggle at that time.
Slogans are easy to be abused and misused. For example, in family planning work, some places put forward that "one person has more children, and the whole village is ligated". "If the family is not ligated, the house will collapse; If the flow does not flow, the house is a cow. " Slogans and so on, some places even put forward "friend, do you have family planning?" On the one hand, the slogan reflects the difficulty of family planning work, on the other hand, it also reflects the ideological problems of our cadres' work, which has seriously dampened the feelings of the masses.
4. It can be seen from different slogans in different periods that consciousness has a dynamic role in matter. Consciousness can not only correctly reflect the objective things, but also react to the objective things. The consciousness of correctly reflecting objective things and their development laws can guide people to practice effectively and promote the development of objective things. Distorted consciousness reflecting objective things and their development laws will lead people's activities astray and hinder the development of objective things.
The actual function of the slogan:
1, strengthen the audience's consistent impression of enterprises, goods and services. Advertising slogans are repetitive, unified and long-term in the process of use. This unified, repeated and long-term performance can leave a consistent and unchanging impression in people's hearts. This consistent and unchangeable impression can make the enterprises, goods or services in the eyes of the audience reflect their personality and image characteristics, make them stand out from many similar ones, and leave a deep and lasting impression and memory on the audience.
2. Form word-of-mouth effect through multi-level communication. The colloquial language style forms smooth, clear and easy-to-understand performance characteristics, which is conducive to people's acceptance and memory, as well as oral communication. People can complete multi-frequency and multi-level communication between people in a relaxed state, forming a ripple effect and generating word-of-mouth power.