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Wang Shouyi's brand road
If the old man in Wang Shouyi has opened up his own space for Thirteen Fragrances with the diligence and tenacity of a traditional businessman, then Wang Yinliang, with the vision and strategy of a modern entrepreneur, has turned Thirteen Fragrances into a national famous brand and built a modern condiment production enterprise that attracts the attention of the industry. With the prosperity of the market and the improvement of people's consumption level, consumers have wider choices and higher requirements for condiments. Since the establishment of the factory, Wang Yinliang has paid special attention to the management of product quality. Ensure the quality of purchased materials: First, improve various systems, fully implement quality management functions, strengthen the product quality control of purchasing and outsourcing units, adhere to the principle of "shopping around, choosing the best among the best", and put forward the slogan of "Better to have a high price than a low price".

The reporter saw in the company that a large number of high-quality pure natural raw materials purchased from all over the country were stored in a huge warehouse of more than 500,000 square meters, neatly stacked together, like a city wall, which was amazing. The second is pre-purchase certification, focusing on prevention. That is, actively carry out the investigation and certification of suppliers' quality assurance ability, help guide suppliers to improve their quality level and ensure the quality of purchased materials. The third is the "four inspections" of delivery: that is, the corresponding management methods and process standards are formulated for the whole process of outsourcing materials from site selection inspection to contract signing, factory inspection and warehouse storage and distribution. Implement the "four inspections" before production, that is, boarding inspection, incoming inspection, production inspection and online inspection. Improve the accuracy of ingredients: Shisanxiang is an old brand, with rigorous and meticulous ingredients and strong technology. Although the Wangs have a set of effective traditional batching techniques, errors are inevitable. To this end, the company specially imported a hot air circulation incubator from Germany to dry dozens of raw materials before testing. Shisanxiang also took the lead in adopting electronic batching technology in the same industry, which changed the traditional scale batching, effectively solved the problem of product batch difference and completely solved the problem of stable and excellent product quality. Shisanxiang manages the measurement, technical data, production report, file storage, process flow and so on by computer, which makes the manual workshop production for hundreds of years become a large-scale industrial production that can be continuously mechanized.

No pains, no gains. Today, Wang Shouyi Shisanxiang Group has developed into a large-scale enterprise with more than 2,000 employees, total assets of more than 200 million yuan, annual national tax payment of more than 10 million yuan, and accumulated profits and taxes of nearly 100 million yuan. The leading product, thirteen spices seasoning, has an annual output of more than 4 million pieces and sells well all over the country. "Thirteen Fragrances of Wang Shouyi" was awarded 1999 and "National Key Protection Trademark" in 2000 by the State Administration for Industry and Commerce for two consecutive years. In 200 1 year, it was rated as "Top 20 Famous Condiment Brands in China" by China Condiment Association.

In September of the same year, Wang Shouyi Thirteen Fragrances was rated as a famous brand product by Henan Province, and was awarded the title of "Contract-abiding and Credit-abiding Enterprise" by the State Economic and Trade Commission and other 10 ministries. In 2002, it was recognized as a well-known trademark in China by the Trademark Office of the State Administration for Industry and Commerce. Its products are not only inspection-free products in Henan province, but also the only enterprise in the national pure natural condiment industry that has passed the ISO9002 international quality system certification.

In 2003, Wang Shouyi died. He handed over the business to his three sons: the second son, Wang Yinliang, held shares; The third son Wang Tongliang and the fourth son Wang Tieliang are also shareholders. Today, Shisanxiang Condiment Group has spread to the generation of Wang Taibai, the eldest grandson. Wang Taibai said that he would continue to work hard to pass on his family business!