"Life is so charming" is the slogan of KFC.

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20 10, the world focuses on China and China focuses on Shanghai. The grand opening of the World Expo has injected new vitality into this international metropolis. As the leader of China's catering industry, KFC has also seized this once-in-a-century opportunity.

On June 1 day, with the opening of Chinese mainland's 3000th restaurant in Shanghai and the launch of a brand-new slogan "Life is so beautiful", KFC participated in China International Import Expo(CIIE) in a unique way, and once again interpreted the overall strategy of "basing itself on China and integrating into life" with practical actions.