To promote the farm, we must first conduct a comprehensive analysis of the farm, make clear where the core of the farm is, what characteristics and advantages it has, be targeted when promoting it, choose appropriate promotion means and design targeted publicity programs.

2, the slogan is concise and exquisite, catchy.

People are exposed to countless pictures, texts, videos and other media materials every day, and the pace of obtaining information is getting faster and faster. Grasping the core characteristics of the farm, summarizing and refining a series of concise, exquisite and catchy propaganda slogans, it is easier to convey and introduce the characteristics of the farm to tourists and attract their attention.

3, formulate a phased publicity plan, early publicity in place in time.

Establish a flexible mechanism for collecting and publishing information in time, and formulate regular and thematic activity planning and promotion plans according to time nodes such as holidays and mature seasons of flowers and fruits; During the Golden Week and weekends, information about farms and scenic spots can be released centrally, which will develop together with leisure agricultural tourism in this area.

4. Innovate festival activities and make clever use of current events.

Festivals are often an important form to publicize the products of sightseeing and leisure farms and attract investment, and an important means to attract tourists, establish a tourism image, improve visibility and increase the number of tourists. Implement market-oriented operation, and combine festival activities with sightseeing and leisure agriculture promotion, agricultural product sales, enterprise publicity and naming.

If you want to promote the brand of the farm well, you must first grasp the characteristics of the farm, clarify the image of the farm, and establish a vivid image recognition system, that is, you must clarify what to promote and what to promote, and don't be a "headless fly."

Secondly, according to the core content of publicity and major customer groups, combined with festivals and hot spots, formulate a clear and systematic promotion plan and fight a prepared battle.

The most important thing is to make a perfect promotion plan. Creativity, depth, non-repetition and non-uniformity are the basic principles, and the promotion of agricultural products is promoted to brand promotion.