However, in the era of Android smartphones, both Sony and Sharp have encountered very big development problems; Sharp mobile phone has withdrawn from the China market, but before that, Sharp mobile phone was operated by Foxconn's team, and the development situation was very bad.
As for Sony mobile phones, the current domestic market belongs to a niche mobile phone brand; Even in the Japanese market, Sony's mobile phone market share is not as good as that of iPhone. You know, Japan is more supportive of local brands, and Sony can't beat its rivals in this case.
A few years ago, Kazuo Hirai, the real Japanese CEO, put forward the product strategy of "One Sony" in order to enhance product competitiveness. Kazuo Hirai hopes to build a complete Sony ecosystem by integrating the resources and strength of Sony Group, and take the lead in realizing it on smart phones.
However, the development of Sony mobile phones in recent years also shows that Sony mobile phones have not been supported by the group; Although Sony has the world's top mobile phone CMOS, the strength of Sony's smartphone camera is very average, far less than other mobile phone brands using Sony CMOS.
The current CEO of Sony, Kenichiro Yoshida, was previously the CFO of Sony Group. After taking over the banner of Sony Group, this executive will continue to adhere to the product strategy of One Sony; The product strategy of several years has now achieved results, and Sony is developing in a good direction.
Then, only Sony, the representative of Japanese mobile phones, is still competitive. If Sony mobile phones can gather the strength of the crowd in taking pictures, audio and video, games and so on. Then Sony mobile phones are still very promising.