First, the name of the enterprise: Vi The main function of designing products is publicity, so when designing, the name of the enterprise should be highlighted on the title page. The enterprise name should also closely combine the specific characteristics of the enterprise and highlight the business philosophy of the enterprise. At the same time, it should be easy to remember, and the pronunciation should not be awkward, so that people can easily remember and understand. Only by grasping the characteristics of enterprise names can we get twice the result with half the effort.

Second, corporate logo: corporate logo is the symbol and representative of the enterprise, so it should be distinctive. Designing a vivid corporate logo can deepen the audience's impression of the enterprise. This requires extensive use of various materials and close contact with the characteristics of enterprises, in order to make a sign that conforms to the development of enterprises.

Third, standard words: standard words include font, font size, kerning, etc. It is necessary to choose appropriate standard words according to the name and image of the enterprise, and to ensure that the final presentation effect can highlight the characteristics of the enterprise well, and at the same time, it is full of aesthetic feeling, so that consumers can get a beautiful feeling.

4. Corporate slogan: What does vi design include? Enterprise slogan is a summary of enterprise concept and characteristics. The catchy advertising language can well show the characteristics of the enterprise and let consumers remember it at the same time. Therefore, in the process of design, the advertising language should set a unique font and put it in a prominent position to achieve better publicity purposes.