Company strategy: specialized Hitachi in Shanghai and diversified Lihai Group.

Business philosophy: core manufacturing, value creation. The slogan of Lihai brand implies: elaborate design and manufacture of exquisite and powerful "heart" to create a new life for mankind. Brand slogan is a literal interpretation of brand concept.

Brand slogan image is a combination of red triangle and brand slogan derived from the core element "heart" of Li Hai logo, which is the visual communication of brand concept.

Powerful; Exquisite and sensitive

The image of the brand slogan is like an arrow, clearly pointing to corporate vision, the technical pioneer of refrigeration and air conditioning, and the number one supplier of air conditioning compressors in the world.

The red triangle of the brand slogan image indicates that Li Hai strives to establish a solid relationship between enterprises/employees, customers/suppliers and consumers/society for mutual benefit and harmony. Brand logo-with specially designed Chinese and English characters as graphics, it reflects the attributes of international household appliances. Li Hai-drawing on the essence of the four seas, with Haizi's broad mind, repaying human society with actions and products and improving the living environment.

High-promise customers, consumers, shareholders and society with high-quality products, high-standard services, high-level technology development, high-responsibility environmental awareness and high-value returns. From June 5 to February 2007, Lihai brand won the title of "the most competitive brand in China machinery industry".

From June 2008 +2008 10, Li Hai was awarded the independent innovation brand of Shanghai equipment manufacturing industry and high-tech industry by shanghai federation of industrial economics.

From June, 5438 to February, 2008, we successfully won the "First Finance and Economics -—CSR Outstanding Enterprise Award" in the name of the group. With the help of First Finance and Economics, Chairman Shen's commitment to social responsibility at the time of awarding the award has shaped the image of scientific and technological innovation and energy saving.

In 2008, in the "Best Brand Enterprise" (Greater China 2008) selection activity sponsored by Hong Kong Productivity Council and China Trademark Association, SHEC stood out among 180 enterprises and entered the top 23 award-winning enterprises.

In April 2007, it was awarded "Shanghai Intellectual Property" by the Municipal Economic Commission, the Municipal State-owned Assets Supervision and Administration Commission, the Municipal Finance Bureau, the Municipal Administration for Industry and Commerce, the Municipal Intellectual Property Office and the Municipal Copyright Bureau.

Right model enterprise "title.